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Women.com readies e-commerce effort

Published on .

Women.com Networks, a partnership between Hearst HomeArts and Women.com, is expected to announce a major e-commerce initiative this week that includes establishing a new, separate Web site, according to executives involved. The comprehensive site will enable users to comparison shop online for home appliances--all evaluated by the Good Housekeeping Institute--and complete the purchase online.

Copyright May 1999, Crain Communications Inc.

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