New women's soccer league seeks agency

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The Women's United Soccer Association, New York, is beginning a search for a national agency. The selected agency will develop a national campaign to launch the new league, which begins play in April 2001. The WUSA earlier this week announced a four-year exclusive cable agreement with Turner Broadcasting System. The league's first eight team markets conditionally are Atlanta; Boston; New York; Orlando-Tampa, Fla.; Philadelphia; San Diego, San Francisco Bay area; and Washington, D.C. The WUSA will feature all the members of the 1999 World Cup champion team.

Copyright April 2000, Crain Communications Inc.

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