×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Women's Wire, Yahoo! link

Published on .

Women's Wire will launch on Jan. 23 Beatrice's Web Guide, a joint effort with Yahoo!. The site will offer Women's Wire content on sites in 20 categories, Yahoo!'s search engine and Web tours. Launch advertisers include Maytag/Jenn-Air, iVillage, Avon, Budget Rent-A-Car and Rodale Press. Yahoo! will handle ad sales onto the site.

Copyright January 1997, Crain Communications Inc.

In this article:
Most Popular