WONGDOODY WINS TOP PRIZE AT '98 ANDYS: GOODBY GRABS MOST AWARDS, TAKING 14 HOME

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[new york] Seattle agency WongDoody took top honors in the International Andy Awards presented here last week.

WongDoody won the Grandy and a $50,000 cash prize for its "Sam, Nate & Gary" campaign for the Seattle SuperSonics basketball team, as well as four individual awards for spots in the campaign.

The Andys, presented by the Advertising Club of New York, honor creative excellence in TV, print and interactive advertising. Winners were selected by a jury of agency creatives headed by Lee Garfinkel, chairman-chief creative officer of Lowe & Partners/SMS, New York.

GOODBY NETS 14

Goodby, Silverstein & Partners, San Francisco, won the most awards, taking 14 Andys, including six in the TV category (see related story on Page 26).

Goodby got three Andys for its "Got milk?" spots for the California Milk Processor Board; two for its Budweiser "lizard" spots for Anheuser-Busch; and one for its work on Polaroid Corp.

Lowe won 13 Andys, including two for commercials for Courtyard by Marriott, two for print executions for Sony Corp. of America and one for its "Falling in Love" spot for Mercedes-Benz of North America.

Other Andy winners in the TV category included Wieden & Kennedy, Portland, Ore., for its spots "Devers," "Contracts" and "Insults" for Nike; TBWA Chiat/Day, Venice, Calif., for an Apple Computer "Think different" spot and "Old Lady" for Sony Computer Entertainment; Arnold Communications, Boston, for the "Sunday Afternoon" spot for Volkswagen of America; and Hal Riney & Partners, San Francisco, for the "Appliances" spot promoting General Motors Corp.'s EV1 electric car.

PRINT WINNERS

Winners in the print category included the Martin Agency, Richmond, Va., for its ads for the John F. Kennedy Library Foundation, and Hammerquist & Saffel, Seattle, for its "Tiananmen Square" ad for Sims Sports.

Interactive Andy winners included Cliff Freeman & Partners, New York, for its "harsh.com" effort for Domecq Importers' Sauza tequila and Poppe Tyson, New York, for the "Hey Remember Me?" campaign for Lycos.

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