American Express Co. renewed its relationship with golfer Tiger Woods until 2007. The relationship between Mr. Woods and the company dates back to 1997, his first year in professional golf. He has appeared in ads for the American Express card and American Express financial products. Mr. Woods, one of the top endorsement stars in sports, recently ran into trouble with the Screen Actors Guild for appearing in spots for Buick automobiles during the recent commercial actors strike. He later was recently fined by SAG and apologized to the union.
Copyright December 2000, Crain Communications Inc.