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WOOL TO THE RESCUE

Published on .

A new global TV campaign for the International Wool Secretariat from Abbott Mead Vickers/ BBDO, London, uses an action-movie technique to attract young consumers. In a :60 spot, actors portray a wool-suited beau who snatches a reluctant bride from a forced wedding to marry her himself. The "Tunnel of Love" campaign uses James Bond-type action to confront the problem of promoting clothes to young people in different countries and cultures. Spots air in Weste rn Europe and Asia.
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