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Woolf taps former NHL star Orr

Published on .

Sports marketing company Bob Woolf Associates has hired Larry Moulter as president and CEO and former NHL Boston Bruins star Bobby Orr to work with recruiting and top clients. This follows Arnold Communications' acquisition of Bob Woolf Associates last month. The sports marketing concern represents sports and entertainment personalities including Larry Bird, Florence Griffith-Joyner and Larry King.

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