Woolley hits ethnic target for Colgate

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Phyllis Woolley joined Colgate-Palmolive Co. in October 1998 as director of African-American marketing. The 30-something executive oversees Colgate's sponsorships, promotions and other targeted efforts to reach African-Americans. Her background includes customized marketing at Coca-Cola Co. She also has been a brand manager at Hallmark Cards and at Whirlpool Corp.

Vision: We want to help African-Americans get good information about living happy, healthy lives. Our goal is to provide specific content and messages through event sponsorship and other media channels.

Top project: Enriching the online experience for African-Americans by providing relevant lifestyle and entertainment content through Colgate.com, and also through a partnership with BlackFamilies.com.

Opinion: The Internet is a powerful communications medium for African-Americans. It's colorless and classless; it gives equal access to everyone. Colgate sees great possibilities for creating useful dialogues with these consumers by providing them with useful, practical, accurate online information.kate fitzgerald

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