Vision: We want to help African-Americans get good information about living happy, healthy lives. Our goal is to provide specific content and messages through event sponsorship and other media channels.
Top project: Enriching the online experience for African-Americans by providing relevant lifestyle and entertainment content through Colgate.com, and also through a partnership with BlackFamilies.com.
Opinion: The Internet is a powerful communications medium for African-Americans. It's colorless and classless; it gives equal access to everyone. Colgate sees great possibilities for creating useful dialogues with these consumers by providing them with useful, practical, accurate online information.kate fitzgerald