Web zine creator Dan Pelson, a co-founder of Word
, in January will launch Bolt, a zine targeted to high school students and offering advice on everything from cracking the SAT to college freedom. Backed by a $5 million investment from a single private investor, Mr. Pelson's New York company, Concrete Media, plans to launch a dozen sites over the next few years. Sponsors will pay between $12,000 and $15,000 per month for the site, a cost per thousand rate Mr. Pelson expects will start at $50. He left Word's parent company, ICon New Media Productions, last June.
Copyright November 1996, Crain Communications Inc.