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The first word

Published on .

Newly merged ExxonMobil Corp. uses an odometer to tell consumers it's starting "with zero miles on the clock." Magazines ads break in issues today; newspaper ads and TV spots started last week, via DDB Worldwide, New York. The global campaign includes Internet components, and will run in more than 100 countries in six continents. DDB had handled Mobil Corp. since 1949.
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