The Newspaper Association of America handed out the Athenas (Award to Honor Excellence in Newspaper Advertising) for general, retail and classified newspaper advertising, as well as a student category.
Crispin Porter & Bogusky, Miami, won the Grand Prize for an ad for the Borders bookstore chain that inserted gift wrapping paper into issues of newspapers around the country. Art director: David Steinke. Copywriter: Tim Roeper.
Peterson Milla Hooks, Minneapolis, showed how the cookie crumbles to win the Silver in the retail category with an ad for Target Stores. Art director: Erika Walden. Copywriters: Dave Peterson, Erika Walden.
Point to Point Communications, Cleveland, won a Gold in the general-advertising category for a campaign for the United Way of Greater Cleveland. Art director: David Cockley. Copywriter: Mike Hudock.