American Express Co. rolls out faux movie posters to promote its sponsorship of the Third Annual Tribeca Film Festival. The campiagn, from Ogilvy & Mather, New York, includes TV, radio, print and outdoor. Art director: Frank Guzone. Copywriter: Stuart Krull.
Hammerhead Advertising, Hoboken, N.J. chewed the fat in a print ad (r.) to promote the vascular care of its client, Bayonne Medical Center. Art director: Kevin Weidenbacher. Copywriter: Scott Decelles.
NBA TV takes more than just time out to promote its broadcast of the basketball playoffs, in ads from The Pere Partnership, New York. Art director: David Atlas. Copywriter: Steven Keltz.