As uncommon as orchids are the two different lodging experiences-the Waldorf-Astoria's grand hotel and the Waldorf Towers' super-luxury boutique-at one address. From Pedone & Partners, New York. Creative director/copywriter: Tom Cook. Art director: Ben Mittleman.
Evian urges consumers to "consider the source" when choosing a bottled water "to believe in," in a new national print and outdoor campaign from EURO RSCG MVBMS, New York. Creative director: Kevin Roddy. Copywriter: Risa Mickenberg.