Work 5.10.04

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As uncommon as orchids are the two different lodging experiences-the Waldorf-Astoria's grand hotel and the Waldorf Towers' super-luxury boutique-at one address. From Pedone & Partners, New York. Creative director/copywriter: Tom Cook. Art director: Ben Mittleman.

Evian urges consumers to "consider the source" when choosing a bottled water "to believe in," in a new national print and outdoor campaign from EURO RSCG MVBMS, New York. Creative director: Kevin Roddy. Copywriter: Risa Mickenberg.

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