Pfizer Neuroscience touts the American Psychiatric Association's annual meeting in New York, with a Big Apple Rorschach test that features a number of easily recognizable New York landmarks, from independent agency Lyons Lavey Nickel Smith, New York. Art directors: Kristi Winterrowd, Pearl Schenkel. Copywriter: Jeffrey Forester. Illustrator: Jerry Roselli.
Venables, Bell & Partners, San Francisco, gets to the bottom of things with a fly-swatting zebra in billboards to promote the Animal Planet cable network. Art director: Crystal English. Copywriter: Eric Liebhauser.