Work 6.28.04

Published on .

At the Cannes Lions International Festival, the jury pored over nearly 800 short-listed entries for the print and outdoor category. Sixty-nine were awarded Gold Lions, 46 received Silver and 108 won Bronze. Ads by DDB London for Volkswagen, and J. Walter Thompson, Kuala Lumpur, Malaysia, for TV station CH-9, pictured below, were Grand Prix winners. Read more: AdAge.com QwikFIND aap74x

Press Grand Prix

Strong enough to take into battle, the message communicated by this simple visual ad called "Cops, " created by Omnicom Group's DDB Worldwide, London, won the Grand Prix in print advertising. Marketer: Volkswagen United Kingdom Left: DDB Worldwide London's creative team

Outdoor Grand Prix

"Missile car," an outdoor ad created by J. Walter Thompson, Kuala Lumpur, Malaysia, for TV station CH-9 media featuring a truck sporting missile balloons was described by one Cannes juror as "a fresh solution to a difficult brief." Left: Edwin Leong, executive creative director, J. Walter Thompson, Kuala Lumpur.

Gold Winners

Press: "Doll," a print ad for Sony PlayStation by Omnicom Group's TBWA/Paris Boulogne-Billancourt took a Gold Lion in the print category for its take on what gamers really want.

Press: Sphere's "16 Air Assault" effort that reaped a Gold in the print and outdoor category. Agency: Omnicom's TBWA/Singapore.

OUTDOOR: Cannes jurors awarded "Vertical football," a billboard for Adidas featuring live "soccer players" suspended in air, a Gold Lion.

Agency: Omnicom Group's TBWA/Japan, Tokyo.

In this article:
Most Popular