Press Grand Prix
Strong enough to take into battle, the message communicated by this simple visual ad called "Cops, " created by Omnicom Group's DDB Worldwide, London, won the Grand Prix in print advertising. Marketer: Volkswagen United Kingdom Left: DDB Worldwide London's creative team
Outdoor Grand Prix
"Missile car," an outdoor ad created by J. Walter Thompson, Kuala Lumpur, Malaysia, for TV station CH-9 media featuring a truck sporting missile balloons was described by one Cannes juror as "a fresh solution to a difficult brief." Left: Edwin Leong, executive creative director, J. Walter Thompson, Kuala Lumpur.
Press: "Doll," a print ad for Sony PlayStation by Omnicom Group's TBWA/Paris Boulogne-Billancourt took a Gold Lion in the print category for its take on what gamers really want.
Press: Sphere's "16 Air Assault" effort that reaped a Gold in the print and outdoor category. Agency: Omnicom's TBWA/Singapore.
OUTDOOR: Cannes jurors awarded "Vertical football," a billboard for Adidas featuring live "soccer players" suspended in air, a Gold Lion.
Agency: Omnicom Group's TBWA/Japan, Tokyo.