The U.S. Air Force extends an invitation to possible recruits ready for a challenge greater than they'd get at a rock concert in ads from Omnicom Group's GSD&M, Austin, Texas. Art director: Brett Stiles. Copywriter: Chad Berry.
The U.S. Navy targets college students in ads (above) from Interpublic Group of Cos.' Campbell-Ewald, Warren, Mich. Creative director: Mark Simon Art directors: Eric Olis, Jason Fetterman. Copywriters: Dan Ames, Mike O'Connell.
WPP Group's J. Walter Thompson, Atlanta, tries a different take on "pulling yourself up by your bootstraps" in a recruiting campaign (l.) for the U.S. Marine Corps. Art director: Jeff Michelson. Copywriter: Jeff Thompson.