1923: The original 1920 billboard was jazzed up with neon.
1933: The sign has changed locations over the years.
1981: Coke's billboard has appeared in artistic media.
1997: This billboard features the world's largest Coke bottle.
2003: Coke's sign has been the backdrop for many promotions.
July 1, 2004: The latest version features The Time Machine, a special video with Coke and New York images over the years.