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Work 8.9.04

Published on .

Smokey the Bear celebrates his 60th birthday today. Interpublic Group of Cos.' Foote, Cone & Belding first introduced the furry spokesman in 1944. FCB Irvine, Calif. created TV, print and radio for a new wildfire prevention campaign. See more ads at AdAge.com QwikFIND aap86v
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