will break first ads on Oct. 3

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Most Popular, a business resource site backed by Excite@Home and Dow Jones & Co., Oct. 3 breaks its first campaign with page ads in Dow Jones & Co.'s The Wall Street Journal; online and e-mail ads; and spot radio in New York and San Francisco. The multimillion-dollar campaign is from MarchFirst, San Francisco.

Copyright October 2000, Crain Communications Inc.

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