Bartle Bogle Hegarty
, London, is believed to have resigned an $84 million account even as it picked up more than $20 million in new business. Bartle is believed to have resigned its $84 million pan-European business for Sega games console Dreamcast in order to pitch for Microsoft Corp.'s new Xbox business in Europe, an agency insider said. Bartle's snatched the Sega account from WCRS only last February. Microsoft is believed to be close to appointing an agency for the European business of its Xbox videogame console from a shortlist including Bartle, Lowe
Lintas & Partners Worldwide and Wieden & Kennedy, people in the industry say. Microsoft roster agencies McCann-Erickson Worldwide, New York, and Euro RSCG Wnek Gosper, London, have not been invited to pitch for the European business. McCann handles Xbox in the U.S. Bartle wouldn't comment on parting with Sega Europe. Sega's head of advertising for Europe, Alison Turner, was unavailable for comment. Meanwhile, U.S.-based credit card giant Capital One is said to be close to announcing the appointment of Bartle as its first ad agency in the U.K. The new push will be worth an estimated $21 million. Bartle was unable to confirm the win.
Copyright December 2000, Crain Communications Inc.