Work: Nissan

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Nissan North America this week begins defacing its own outdoor boards in an Altima campaign targeting multicultural youth. The effort from True Advertising includes radio spots where a woman interrupts the automaker's commercial and pretends she is taking over the station to deliver a message about freedom, access and respect. Copywriters: Christopher Davis and Perry Fair. Art directors are Rojelio Cabral and Peter Poopat.
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