Work on Princess Di spot halted

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Kia Motors Corp., Seoul, stopped production in Boston of a controversial spot for the South Korean market that used a Princess Diana look-alike, according to a spokesman for its U.S. subsidiary, Kia Motors America. The South Korean carmaker's agency, MBC Adcom, was producing a TV spot that recreated the Paris car crash that killed Princess Diana. In the spot, a Kia car was chased by paparazzi. The commercial was to end with the actress emerging unharmed from the car with a sly wink at the camera. Kia sent a letter of apology to the British ambassador in Seoul Monday. Neither the U.S. subsidiary nor its agency had any role in the matter.

Copyright May 1998, Crain Communications Inc.

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