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Published on .

In a move away from its more product-specific advertising, IBM is launching a series of spots from WPP Group's Ogilvy & Mather, New York, in support of its business consulting group. With the tagline "The Other IBM," the spots intercut a boardroom setting with scenes depicting King Arthur and the Knights of the Round Table. Co-creative head: Chris Wall. Exec creative director: Susan Westre. Creative directors: Tom Bagot, Rob Bagot, Tom Godici. Copywriters: John Park, Rob Jamison. Director: Joe Pytka.
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