How he did it: Printed the logo on a removable tattoo (r.)
The client: For its first multicultural effort, Foxwoods Resorts Casino picked Admerasia and Omnicom Group-backed Spike DDB and HispanAmerica. An Asian test is under way in Boston and New York using TV, print, radio and channel marketing.
Is it a trend? MGM Mirage also named a multicultural agency, Muse, Cordero, Chen & Partners, Los Angeles, for its 15 casino properties last week.