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WORKING UP A LATHER

Published on .

Estimated 1993 promotion spending by the top five soap marketers.

Company Spending Change

Lever Bros. $32.3 +4.2%

Procter & Gamble $23.1 +29.1%

Dial Corp. $21.9 +19.0%

Colgate-Palmolive $15.2 +53.5%

Andrew Jergens Co. $12.1 +57.1%

Spending is in millions. Source: Promotion Information Management

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