WHAT WORLD BRAND CHARTS SHOW

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Advertising Age International's annual report, which charts the accounts that agency networks handle in various countries worldwide, uses the following criteria:

Accounts must be served in at least five markets as of June 30, 1996; and

The combined client business must total at least $5 million.

Asterisks denote non-equity affiliations.

Charts were compiled by Ilse Cermak, Gregg Runburg and Jennifer Clark.

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