WHAT WORLD BRAND CHARTS SHOW

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Advertising Age International's annual World Brands report, which charts the accounts that agency networks handle in various countries worldwide, uses the following criteria: Accounts must be served in at least five markets as of June 30, 1995; and the combined client business must total at least $5 million. Asterisks denote non-equity affiliations.

Charts compiled and prepared by Ilse Cermak and Gregg Runburg.

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