NEW YORK (AdAge.com) -- The new notion that marketers should address and offset the carbon footprint of their print advertising has become credible enough to support a major panel discussion at Citi Smith Barney organized by the Institute for Sustainable Communication. Among other things, the Manhattan gathering, which drew a standing-room-only crowd of executives from ad agencies, media companies and financial investment firms, featured a presentation by upscale jewelry merchant John Hardy. He's now planting bamboo on an entire island off the coast of Bali to offset the greenhouse gases generated by his print advertising in some of America's most chi-chi fashion magazines.
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