World Cup sites score with global audiences

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Among major sporting events, World Cup soccer draws a significant international audience, and Web sites and advertisers are using the monthlong tournament to reach that burgeoning crowd.

Time Inc. New Media, along with major American sports sites such as ESPN SportsZone, CBS SportsLine and The Sporting News, have either set up separate sites or targeted areas within their sites.

For more on this story, see INTERACTIVE

Copyright June 1998, Crain Communications Inc.

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