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WORLD NEWSWATCH COCA-COLA SLASHES JAPAN PRICES; AUSTRALIA SETS PITCH DEADLINE; NEW SHOP FIGHTS TOBACCO ADS; AD SPENDING MAY HEAL BY 1995; BP ALIGNS AUSTRALASIA BUSINESS; SIP STARTS CELLULAR PHONE ADS; PAN-REGIONAL FANTA MAN SKATES INTO LATIN AMERICA; SAINSBURY STARTS CLASSIC COLA TV CAMPAIGN; JENNY CRAIG MOVES MEDIA ACCOUNT; FORZA ITALIA TO START SELF-TITLED NEWSPAPER; FRANCE TELECOM SETS UP MULTIMEDIA IN JAPAN ; TOTAL'S $13M ACCOUNT IN REVIEW; JUPITER GIVES LIFE TO HERCULES IN SOUTH AFRICA; GALBANI-BSN STARTS $6M COLD CUT CAMPAIGN; NIKKEI HITS NEWSSTAND WITH CONSUMER MONTHLIES; FREIXENET MOVES SPANISH SPARKLING WINE ACCOUNT

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TOKYO-Coca-Cola (Japan) Co. is cutting its beverage prices for the duration of the summer by 12% to 17% this month. The promotion is handled by McCann-Erickson. Coke's summer prices will also counter competition from store brands selling well below its normal prices. Sample price cuts: a 11/2-liter bottle to $2.77 from $3.15 and a 1-liter bottle to $1.91 from $2.29. A 350-milliliter can of Coke sells for $1.05 compared to 67 cents for FamilyMart Co.'s American Cola and 77 cents for 7-Eleven Japan's Classic Selection (AA, May 30).

CANBERRA The Federal Government set July 8 as the deadline to pitch for three media accounts totaling $43 million in 1993, now handled by three Sydney agencies. Mojo has the $17 million TV, radio and cinema business; Neville Jeffress/Armstrongs Group, the $15 million classified ad account, and AIS Media, the $11 million print assignment. Contracts are for four years.

MOSCOW-American financial guru and anti-smoking activist Andrew Tobias opened ad agency Media Arts to produce five 30-second public service TV spots. They will run on four of Russia's five major channels in September and October. Mr. Tobias began his Russian crusade last year with 15-second spots in which he and children urged President Boris Yeltsin to ban tobacco ads.

NEW YORK-Widespread recovery of ad spending in major countries outside the U.S. is expected in late 1994 or 1995, said Robert Coen, senior VP-director of forecasting, McCann-Erickson Worldwide. He estimates worldwide growth this year at 5.7% to $318.3 billion; in the U.S., a 7.2% rise to $148 billion, and elsewhere, a 4.5% increase to $170.3 billion. One exception is the U.K., where Mr. Coen predicts spending will rise 8.5%, including inflation estimated at 2.8%. The picture is different in emerging markets: Mr. Coen estimates ad growth of 50% in Hungary, 33% in Greece, 30% in Hong Kong and Thailand and 25% in Argentina and China.

AUCKLAND-BP Australasia awarded its entire $6 million petroleum account to Clemenger/ BBDO, Melbourne, after the oil company moved its $2 million New Zealand business to HKM Advertising, Clemenger's wholly owned New Zealand subsidiary, from Saatchi & Saatchi.

ROME-State-owned telephone company SIP is introducing a $12 million campaign backing its cellular phone service. The campaign anticipates competition from Omnitel, recently appointed as Italy's second cellular phone system. Publicis FCB MAC handles.

BUENOS AIRES-Fanta Man, a lanky, green animated mascot for Coca-Cola's soft drink line Fanta, was introduced in an ad campaign here this month and will expand to Mexico, Brazil and Chile in mid-July. Created by a team from five D'Arcy Masius Benton & Bowles/Americas offices, Fanta Man was developed to bypass cultural differences among Latin American markets. The copy-free spot shows Fanta Man zooming through unspecified cityscapes on in-line skates.

LONDON-U.K. grocery chain Sainsbury's broke a $1.1 million TV ad campaign from Fourhead for its soft drink Classic Cola this month. The 30-second spot is themed "A classic taste from America at a Sainsbury's price." Sainsbury's lead agency, Abbott Mead Vickers/BBDO, does not handle because of its relationship with Pepsi (see related story on Page I-6).

MELBOURNE-Jenny Craig Weight Loss Centres shifted its $4 million media buying to Total Media Australia from Mitchell & Partners-just three weeks after moving its $2 million advertising to local shop Cyclone Advertising from Mitchell.

ROME-Italian Prime Minister Silvio Berlusconi's political party Forza Italia plans to introduce by 1995 a daily party newspaper with the same name. The party may buy an existing newspaper for this purpose.

TOKYO-State-owned France Telecom Corp. created a joint venture here with trading company Tomen Corp. and 18 other Japanese companies to enter Japan's multimedia market. The resulting company, Japan Multimedia Service, will provide information services to subscribers through telecommunications network systems by late 1995. This is the first multimedia joint venture between Japanese and European companies. France Telecom holds 15% of JMS and Tomen 10%.

PARIS-Oil company Total is reviewing its European account, estimated at $13 million. Pitching are BDDP France, Lintas, Saatchi & Saatchi Advertising and FCA France, all Paris, and Issy Les Moulineaux-based incumbent CLM/BBDO/La Compagnie.

JOHANNESBURG-The Jupiter Drawing Room has set up an independent agency, Hercules, which opens with M-Net's $1.7 million account for its cellular service provider M-Tel. Lindsay Smithers-FCB dropped M-Tel after winning Vodacom's $8.3 million cellular network operator account in May. John Warsop, 37, formerly Jupiter's financial director, becomes Hercules' new managing-executive creative director.

TURIN, Italy-Galbani-BSN is introducing cold cut brand Casa Romagnoli with a new $6 million campaign from BDDP, Turin.

TOKYO-Nikkei Business Publications, Japan's leading business publisher, will introduce this fall two monthlies, Nikkei Wellness, a health publication for middle-aged readers, and Nikkei Click, a personal computer guide. A Wellness color page costs $7,625; b&w, $5,240. A color page in Click costs $5,240; b&w, $3,340.

BARCELONA-Freixenet moved its estimated $7.5 million sparkling wine account to Bassat Ogilvy & Mather, Madrid, from Tandem DDB Needham.

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