World's Leading Advertising Organizations

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World's Leading Advertising Organizations (1994)


Rank     Company                 Headquarters        Worldwide gross income
1 WPP Group London $2,768.2
2 Interpublic Group New York $2,211.0
3 Omnicom Group New York $2,052.6
4 Dentsu Inc. Tokyo $1,641.7
5 Cordiant London $1,431.5
6 Young & Rubicam New York $1,059.7
7 Euro RSCG Levallois-Perret $ 813.3
8 Grey Advertising New York $ 808.7
9 Hakuhodo Tokyo $ 774.2
10 Leo Burnett Co. Chicago $ 677.5

Note: Figures are in millions of U.S. dollars

U.S. Agency Brands Ranked By Gross Income (1994)


Rank     Agency                 Headquarters     Gross income     Billings
1 Leo Burnett Co. Chicago $322.1 $2,226.3
2 J. Walter Thompson Co. New York $317.4 $2,218.8
3 Grey Advertising New York $302.2 $2,015.7
4 McCann-Erickson New York $261.4 $1,743.9
5 BBDO Worldwide New York $245.9 $2,423.2
6 Saatchi & Saatchi Adv. New York $241.5 $1,932.2
7 True North Comms. Chicago $236.8 $2,589.2
8 DDB Needham New York $228.2 $1,919.1
9 DMB&B New York $219.3 $2,247.2
10 Young & Rubicam New York $184.7 $1,885.6
11 Ogilvy & Mather New York $173.7 $1,776.2
12 Bozell Worldwide New York $164.5 $1,315.0
13 Bates Worldwide New York $135.4 $1,083.3
14 TMP Worldwide New York $117.7 $ 784.8
15 Ammirati & Puris/Lintas New York $112.9 $ 753.3
16 Chiat/Day Venice, Calif. $106.6 $ 820.0
17 Campbell Mithun Esty Minneapolis $106.3 $ 850.6
18 Lintas Campbell-Ewald Warren, Mich. $ 99.4 $ 663.0
19 DIMAC Direct Bridgeton, Mo. $ 99.3 $ 271.4
20 NW Ayer & Partners New York $ 98.8 $ 861.2

Notes: Dollars are in millions and reflect returns from the U.S. only.

Copyright 1996 Crain Communications Inc.

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