World's top 25: 15 Digitas

Published on .

Most Popular
Organization and brand totals ($ in millions)

Worldwide 2000 1999 % chg

Gross income $288.2 $187.0 54.1

Employees 1,933 1,240 55.9

Offices 7 4 75.0

Notes: Digitas is an Internet marketing services company that went public the first quarter 2000. The agency, founded as direct marketing agency Bronner Slosberg Humphrey in 1980, formed Strategic Interactive Group in 1995. SIG grew so rapidly that it and the agency merged in June 1999 as Bronnercom; the Digitas name followed when it went public. Hellman & Friedman, a California investment company, owns almost 60% of the agency. Digitas is 100% marketing focused, using technology to attract, retain and cross-sell customers.

Officer: David W. Kenney, chmn & CEO

Headquarters: Digitas/The Prudential Tower, 800 Boylston St., Boston, Mass. 02199/Phone: (617) 867-1000/Fax: 617 867-1111/URL:

In this article: