World's top 25: 4 Dentsu

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Organization totals ($ in millions)

Worldwide 2000 1999 % chg

Gross income $3,089.0 $2,527.1 22.2

Billings $21,689.1 $18,375.7 18.0

Employees 10,310 9,903 4.1

Offices 82 75 9.3

U.S. 2000 1999 % chg

Gross income $525.3 $454.4 15.6

Billings $4,138.4 $3,672.4 12.7

Employees 312 276 13.0

Offices 6 6 0.0

Notes: Dentsu, the ad organization, includes lead agency Dentsu in Tokyo, a network of Asian, U.S. and European shops, half ownership of the Lord Group, New York, and 35% ownership of the Asian network, Dentsu, Young & Rubicam Partnerships, whose U.S. office is the Lord Group (half owned by Dentsu). Dentsu claimed at the holding company level its 20% equity in Bcom3 Group amounting to gross income of $483.6 million on billings of $3.92 billion in 2000 compared with gross income of $417.7 million on billings of $3.39 million in 1999. Dentsu became a minority partner in 2000 in Bcom3 with a 20% investment. Dentsu is scheduled to go public this year. Proceeds may be used to push its Bcom3 equity to 25%, the cap on its investment agreement with Bcom3.

Dentsu

Agency brand totals ($ in millions)

Worldwide 2000 1999 % chg

Gross income $2,435.0 $1,967.7 23.7

Billings $16,507.0 $13,796.1 19.6

U.S. 2000 1999 % chg

Gross income $28.2 $21.0 34.5

Billings $214.5 $149.0 43.9

Employees 178 170 4.7

Offices 4 3 33.3

Asian & Pacific offices Billings

Dentsu Pacific, Sydney (MJ) 155.8

Shanghai Oriental Rihai Adv, Shanghai (JV) 4.6

Beijing Dentsu Advertising, Beijing (MJ) 85.0

Beijing Oriental Rihai Advertising, Beijing (JV) 12.3

Inter Admark, Jakarta (MJ) 15.0

Ad Dentsu Hokkaido, Sapporo (MJ) 19.0

Dentsu West Japan, Osaka (MJ) 234.3

Dentsu Hokkaido, Sapporo (MJ) 152.4

Ad Dentsu Nagoya, Nagoya (MJ) 16.4

Dentsu Kyushu, Fukuoka (MJ) 313.3

Creative Associates, Tokyo (MN) 22.9

Dentsu East Japan, Tokyo (MJ) 180.1

Cyber Communications, Tokyo (MJ) 84.9

Dentsu, Tokyo (MJ) 13,810.4

Ad Dentsu Osaka, Osaka (MJ) 111.8

Dentsu Okinawa, Naha (MN) 10.6

Dentsu Eye, Tokyo (MJ) 91.6

Dentsu Tohoku, Sendai (MJ) 62.4

Ad Dentsu Tokyo, Tokyo (MJ) 128.0

Dentsu Malaysia, Kuala Lumpur (MJ) 8.0

Dentsu Singapore, Singapore (MJ) 15.0

Phoenix Communications, Seoul (JV) 148.6

Kuohua, Taipei (MN) 56.3

Dentsu Taiwan, Taipei (MJ) 114.9

Dentsu Thailand, Bangkok (MN) 44.0

Canadian offices Billings

DCC Communications, Toronto (MJ) 27.5

European offices Billings

BLD Europe, Brussels (MJ) 45.4

154, Paris (MN) 13.7

Cayenne, Duesseldorf (MJ) 55.5

CDP Associates, Dublin (MN) 16.1

CCP, Milan (MJ) 13.5

Caetsu, Porto (MN) 8.2

RAD, Madrid (MJ) 8.3

RPM Radar, Istanbul (MN) 43.5

TSH, London (MJ) 35.4

CDP UK, London (MJ) 82.2

Notes: The Dentsu agency brand in the U.S. is DCA Advertising. Outside the U.S. the brand is the Dentsu international network, but minus non-advertising operations and its investment in Bcom3. The non-ad units include Dentsu PR, Dentsu Institute for Human Studies, Dentsu Tec, Dentsu Research, Dentsu Music Publishing, Music Gali, B2i, Dentsu Casting & Entertainment, all in Japan, and DCTP, Duesseldorf.

Officers: Yutaka Narita, pres

Headquarters: Dentsu/1-11-10 Tsukiji, Chuo-ku, Tokyo, Japan 104-8426/Phone: 81-3-5551-5566 /Fax: 81-3-5551-2013 /URL: www.dentsu.com

DCA Advertising

Agency totals ($ in millions)

U.S. 2000 1999 % chg

Gross income $28.2 $21.0 34.5

Billings $214.5 $149.0 43.9

U.S. 2000 1999 % chg

Employees 178 170 4.7

Offices 4 3 33.3

U.S. offices Billings

DCA-NY, New York 98.9

Dentsu Communications, New York 3.8

Colby Effler & Partners, Santa Monica, Calif. 76.2

JSM Communications, Santa Monica, Calif. 35.6

Notes: DCA is Dentsu's lead shop in the U.S. Included in its returns for both years are former autonomous agencies JSM Communications and Colby Effler & Partners, both now DCA divisions.

Officer: Tetsuo Machida, pres & CEO

Headquarters: DCA Advertising/666 Fifth Ave., 9th Fl., New York, N.Y. 10801/Phone: 212-261-4250/Fax: 212-261-4238

Renegade Marketing Group

Agency totals ($ in millions)

U.S. 2000 1999 % chg

Gross income $5.3 $3.8 38.9

Billings $41.8 $34.4 21.5

Employees 44 36 22.2

Offices 1 1 0.0

Notes: Renegade is a traditional agency. Virtually half its business comes from the Renegade Interactive division.

Officer: Drew Neisser, pres

Headquarters: Renegade Marketing Group/75 Ninth Ave., 4th Fl., New York, N.Y. 10011/Phone: 646-486-7700/Fax: 646-486-7800/URL: www.renegademarketing.com

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