World's top 25: 6 Publicis Groupe

Published on .

Organization totals ($ in millions)

Worldwide 2000 1999 % chg

Gross income $2,479.1 $2,298.7 7.8

Billings $29,302.7 $24,912.0 17.6

Employees 20,838 19,395 7.4

Offices 422 420 0.5

U.S. 2000 1999 % chg

Gross income $1,039.9 $936.9 11.0

Billings $12,776.8 $10,355.8 23.4

Employees 6,793 6,337 7.2

Offices 72 71 1.4

Notes: Publicis Groupe expanded exponentially in 2000 buying the Saatchi & Saatchi ad organization, Nelson Communications, Fallon McElligott, DeWitt Media and Frankel. The company restructured, presenting itself as four agency networks. These networks include Publicis Worldwide, Nelson Communications Worldwide, Fallon Worldwide (renamed from Fallon McElligott), and Saatchi & Saatchi Worldwide. Folded into Publicis Groupe apart from any of these networks is Winner & Associates, a Washington-based company involved in corporate and crisis communications, PR, lobbying, etc., and media specialist companies Optimedia and DeWitt Media. Publicis Groupe's biggest investment for the year was the $2 billion in stock it paid for Saatchi & Saatchi. Publicis and Cordiant Communications Group reached a verbal agreement, also in September 2000, for the creation of a holding company that would group media buying of Optimedia and its 50% stake in Zenith with Cordiant's 50% share in Zenith (Saatchi owned the other 50%). Part of Publicis' strategy has been to boost its returns in the U.S. and increase the importance of marketing services. Publicis acquired in November 2000 Geltzer & Co., a New York PR shop specializing in consumer electronics companies, and merged it with Publicis Dialog.

Publicis Worldwide

Consolidated network totals ($ in millions)

Worldwide 2000 1999 % chg

Gross income $1,262.5 $1,189.1 6.2

Billings $9,760.0 $8,653.0 12.8

Employees 11,518 9,976 15.5

Offices 221 219 0.9

U.S. 2000 1999 % chg

Gross income $364.5 $331.9 9.8

Billings $3,241.3 $2,669.7 21.4

Employees 2,506 2,125 17.9

Offices 19 18 5.6

African offices Billings

Publicis, Sandton/Cape Town (MJ) 23.3

Asian & Pacific offices Billings

Publicis Mojopartners, East Sydney (MJ) 283.2

Publicis Ad-Link, Hong Kong/Beijing/

Shanghai/Canton/Chengdu (MJ) 70.0

Publicis Zen, Mumbai/New Delhi (MJ) 12.1

Publicis Inovasi, Jakarta (MJ) 1.4

Publicis, Tokyo (MJ) 25.0

Publicis Wet Desert, Kuala Lumpur (MJ) 20.0

Publicis Mojopartners, Parnell (MJ) 27.0

Publicis, Lahore (MJ) 2.4

Publicis, Manila (MJ) 68.5

Publicis, Singapore (MJ) 40.1

Publicis Welcomm, Seoul (MJ) 144.9

Publicis, Taipei (MJ) 13.2

Prakit Publicis, Bangkok (MJ) 55.3

Canadian offices Billings

Publicis, Montreal (MJ) 295.7

European offices Billings

Publicis, Vienna (MJ) 64.5

Publicis, Brussels (MJ) 70.6

Publicis, Zagreb (MJ) 2.1

Publicis, Prague (MJ) 24.9

Publicis, Copenhagen (MJ) 27.6

European offices Billings

Publicis Torma, Helsinki (MJ) 55.0

Publicis, Paris (MJ) 1,300.0

Publicis, Duesseldorf (MJ) 1,014.8

Publicis, Athens (MJ) 26.6

Publicis, Budapest (MJ) 16.7

Publicis, Milan (MJ) 439.4

Publicis, Amsterdam (MJ) 318.7

Publicis, Oslo (MJ) 16.9

Publicis, Warsaw (MJ) 62.5

Publicis, Lisbon (MJ) 80.0

Focus Advertising, Bucharest (NE) 10.2

Publicis Knut, Bratislava (MJ) 8.8

Publicis, Ljubljana (MJ) 2.0

Publicis, Madrid (MJ) 400.0

Publicis Welinder, Stockholm (MJ) 41.3

Publicis, Zurich (MJ) 165.0

Birikimfca!, Istanbul (MN) 10.6

Publicis, London (MJ) 659.6

Latin American offices Billings

Publicis Capurro, Buenos Aires (MJ) 44.1

Publicis Norton, Sao Paulo (MJ) 136.5

Publicis Unitros, Santiago (MJ) 5.0

Publicis CB, Bogota (MJ) 12.2

Publicis, Mexico City (MJ) 23.5

Publicis Fergo, Panama City (MJ) 4.8

Publicis Asociados, Lima (MJ) 130.0

Publicis Caribbean, Port of Spain (MJ) 4.0

Publicis.67, Caracas (MJ) 9.9

Middle Eastern offices Billings

Publicis, Tel Aviv (MJ) 90.0

Notes: Publicis Worldwide is one of four agency networks at Publicis Groupe. Publicis Worldwide includes the Publicis international network (including Publicis-Graphics, the Middle East network acquired in 1999) Publicis USA, Frankel, Publicis & Hal Riney, Publicis Dialog, Burrell Communications (49%) and newly acquired Publicis Sanchez & Levitan (49%). On the international front, Publicis picked up new shops in Lima, Panama City, Doha and Port of Spain.

Officer: Maurice Levy, chmn & CEO.

Headquarters: Publicis Worldwide/133 Ave. des Champs Elysees, Paris, France 75008/Phone: 331-4443-7000/Fax: 331-4443-7525/URL: www.publicis.com

Publicis USA

Agency brand totals ($ in millions)

U.S. 2000 1999 % chg

Gross income $143.0 $107.3 33.3

Billings $1,385.8 $913.0 51.8

Employees 1,207 900 34.1

Offices 8 7 14.3

U.S. offices Billings

Publicis Mid America, Chicago 204.9

Publicis, Dallas 348.0

Publicis, Indianapolis 58.9

Publicis, New York 385.0

Publicis, Salt Lake City 69.3

Publicis, San Francisco 75.3

Publicis, Seattle 244.1

Notes: Publicis USA, the U.S. operating unit, is the Publicis brand that includes Publicis-named shops in New York, Dallas, Seattle, Salt Lake City, Indianapolis, San Francisco and Chicago. The Publicis brand also includes Publicis Technology, an interactive unit that generated $5.3 million gross income in 2000 vs. $4.1 million in 1999. The Publicis & Hal Riney office in Chicago, included in totals of Publicis USA, changed its name in 2000 to Publicis in Mid America. Publicis & Hal Riney, San Francisco, remains a separate operating unit under Publicis Worldwide.

Officer: Robert H. Bloom, chmn & CEO-Publicis USA

Headquarters: Publicis USA/304 E 45th St., New York, N.Y. 10017/Phone: 212-370-1313/Fax: 212-984-1687/URL: www.publicis-usa.com

Burrell Communications Group

Agency totals ($ in millions)

U.S. 2000 1999 % chg

Gross income $23.9 $22.9 4.5

Billings $174.4 $168.8 3.3

Employees 156 124 25.8

Offices 3 3 0.0

Notes: Burrell Communications Group specializes in African-American consumer marketing and what it has coined as Yurban marketing to "young urbans," a unit that taps leading entertainment industry talent for the creative product. Publicis purchased 49% of Burrell in May 1999.

Officer: Thomas J. Burrell, chmn & CEO

Headquarters: Burrell Communications Group/20 N. Michigan Ave., Chicago, Ill. 60602/Phone: 312-443-8600/Fax: 312-443-8777/URL: www.burrell.com

Frankel

Agency totals ($ in millions)

U.S. 2000 1999 % chg

Gross income $99.6 $94.5 5.4

Billings $701.7 $670.2 4.7

Employees 742 709 4.7

Offices 3 3 0.0

U.S. offices Billings

Frankel, Chicago 475.7

Frankel, Irvine, Calif. 72.5

Frankel, San Francisco 153.5

Notes: Frankel, a marketing services agency specializing largely in sales promotion, was purchased by Publicis in 2000. It operates out of three offices in the U.S.: Chicago, Irvine, Calif., and San Francisco.

Officer: Jim Mack, CEO

Headquarters: Frankel/111 E. Wacker Dr., Chicago, Ill. 60601/Phone: 312-552-5000/Fax: 312-552-5400/URL: www.frankel.com

Publicis-Graphics

Agency totals ($ in millions)

Worldwide 2000 1999 % chg

Gross income $20.1 $19.4 3.8

Billings $133.9 $129.1 3.8

Employees 269 293 -8.2

Offices 13 12 8.3

African offices Billings

Publicis, Casablanca (MJ) 2.6

European offices Billings

Publicis-Graphics, Istanbul (MJ) 3.6

Middle Eastern offices Billings

Publicis-Graphics, Manama (MJ) 0.8

Publicis-Graphics, Cairo (MJ) 5.4

Publicis-Graphics, Amman (MJ) 0.5

Middle Eastern offices Billings

Publicis-Graphics, Kuwait City (MJ) 11.3

Publicis-Graphics, Beirut (MJ) 12.4

Publicis-Graphics, Doha (MJ) 0.2

Publicis-Graphics, Jeddah/Riyadh (MJ) 53.3

Publicis-Graphics, Dubai/Abu Dhabi (MJ) 46.4

Notes: Publicis-Graphics became Publicis' Middle East network in 1999 when Publicis purchased 60% of the operation, then called Publi-Graphics. Founded in 1973 by its current chairman & CEO Mustapha Assad, Publicis-Graphics consists of 14 offices in 10 countries including the U.K. and France.

Officers: Mustapha Assad, chmn & CEO

Headquarters: Publicis-Graphics/Omar Saab Bldg., Rachid Karame St., Verdun, Beirut, Lebanon /Phone: 961-1-35411/2/3/Fax: 961-1-3458000

Publicis & Hal Riney

Agency totals ($ in millions)

U.S. 2000 1999 % chg

Gross income $81.5 $90.0 -9.4

Billings $870.5 $785.0 10.9

Employees 359 350 2.6

Offices 4 4 0.0

Notes: Publicis & Hal Riney, a traditional agency, is part of Publicis Worldwide.

Officer: Scott Marshall, pres

Headquarters: Publicis & Hal Riney/2001 The Embarcadero, San Francisco, Calif. 94133/Phone: 415-293-2001/Fax: 415-293-2619

Publicis Dialog

Agency totals ($ in millions)

U.S. 2000 1999 % chg

Gross income $26.7 $27.2 -1.7

Billings $178.2 $201.6 -11.6

Employees 249 276 -9.8

Offices 9 9 0.0

Notes: Publicis Dialog is a combination marketing services/PR company. Its largest component, PR, accounts for 64% of its gross income. Publicis Dialog's marketing services returns are carried at the Publicis Worldwide level, and its PR at the Publicis Groupe level. The marketing services component was relatively flat due to the loss of sales promotion business from Michelin in 2000.

Officer: Jon L. Johnson, CEO

Headquarters: Publicis Dialog/110 Social Hall Ave., Salt Lake City, Utah 84111/Phone: 801-384-7000/Fax: 801-384-0431/URL: www.publicis-usa.com

Publicis Sanchez & Levitan

Agency totals ($ in millions)

U.S. 2000 1999 % chg

Gross income $4.0 $3.5 14.3

Billings $40.0 $35.0 14.3

Employees 42 42 0.0

Offices 1 1 0.0

Notes: Publicis bought 49% of Miami-based Sanchez & Levitan in March 2001, a deal that also included acquisition by S&L of the Dallas and Los Angeles offices of Siboney USA. Those two offices added an estimated $4.5 million gross income and $40 million in billings, a tally included in the current year for Publicis Sanchez & Levitan. Prior-year numbers were omitted because of this adjustment, however, S&L reported growth of 14% in gross income from its sole Miami office during 2000. The agency plans to expand into New York by the end of the year.

Officers: Fausto Sanchez, pres

Headquarters: Publicis Sanchez & Levitan/1790 Coral Way, 3rd Fl., Miami, Fla. 33145/Phone: 305-858-9495/Fax: 305-858-9461/URL: www.sanchezlevitan.com

Saatchi & Saatchi

Consolidated network totals ($ in millions)

Worldwide 2000 1999 % chg

Gross income $754.9 $705.2 7.0

Billings $6,731.6 $6,334.0 6.3

Employees 6,900 7,059 -2.3

Offices 103 103 0.0

U.S. 2000 1999 % chg

Gross income $387.1 $353.7 9.4

Billings $3,458.2 $3,166.7 9.2

Employees 1,887 1,869 1.0

Offices 9 9 0.0

Notes: Saatchi & Saatchi, the consolidated network, includes the worldwide agency network of the same name and in the U.S., the Saatchi-named offices comprising the Saatchi U.S. brand-New York, Torrance, San Francisco and Fairport, N.Y-and agencies Team One Advertising, Klemtner Advertising and Conill Advertising.

Saatchi & Saatchi

Agency brand totals ($ in millions)

Worldwide 2000 1999 % chg

Gross income $643.9 $610.0 5.6

Billings $5,950.1 $5,637.7 5.5

Employees 6,422 6,613 -2.9

Offices 152 152 0.0

U.S. 2000 1999 % chg

Gross income $276.1 $258.5 6.8

Billings $2,676.8 $2,470.4 8.4

Employees 1,409 1,423 -1.0

Offices 5 5 0.0

U.S. offices Billings

Saatchi & Saatchi Rowland, Fairport, N.Y. 8.4

Saatchi & Saatchi, New York 1,976.1

Saatchi & Saatchi, San Francisco 149.9

Saatchi & Saatchi, Torrance, Calif. 545.3

African offices Billings

Synergie Saatchi & Saatchi, Libreville (NE) 0.2

Target Saatchi & Saatchi, Accra (NE) 0.4

Univers Saatchi & Saatchi, Abidjan (NE) 0.4

MCL Saatchi & Saatchi, Nairobi (NE) 1.4

Erre Saatchi & Saatchi, Antananarivo (NE) 5.2

P&P Link Saatchi & Saatchi, Port Louis (NE) 0.7

KNR&G Saatchi & Saatchi, Casablanca (NE) 1.4

Ferro & Ferro Saatchi & Saatchi, Maputo (NE) 0.3

DV.8 Saatchi & Saatchi, Windhoek (NE) 0.5

MC&A Saatchi & Saatchi, Lagos (NE) 1.0

Saatchi & Saatchi, Johannesburg/Cape Town (MN) 45.4

KNR&G Saatchi & Saatchi, Tunis (NE) 0.6

D&C Saatchi & Saatchi, Lusaka (NE) 0.6

Linsell Saatchi & Saatchi, Harare (MN) 0.9

Asian & Pacific offices Billings

Saatchi & Saatchi Group, Sydney (MJ) 157.4

Saatchi & Saatchi Group, Beijing/Guangzhou/Shanghai (MJ) 196.7

Saatchi & Saatchi Group, Hong Kong (MJ) 42.3

Asian & Pacific offices Billings

Saatchi & Saatchi, Mumbai/Bangalore/

Chennai/New Delhi (MJ) 31.0

Saatchi & Saatchi, Tokyo (MJ) 9.7

Yomiko Advertising, Tokyo (NE) 1,097.2

Saatchi & Saatchi, Kuala Lumpur (MJ) 14.5

Saatchi & Saatchi, Wellington/Auckland (MJ) 119.4

IAL Saatchi & Saatchi, Karachi (NE) 2.3

Ace Saatchi & Saatchi, Manila (MN) 49.7

Saatchi & Saatchi, Singapore (MJ) 107.2

Saatchi & Saatchi, Taipei (MJ) 78.3

Saatchi & Saatchi, Bangkok (MJ) 25.4

Saatchi & Saatchi, Ho Chi Minh City (MJ) 7.9

Canadian offices Billings

Saatchi & Saatchi, Toronto (MJ) 47.3

European offices Billings

Saatchi & Saatchi, Vienna (MJ) 101.5

Primary Saatchi & Saatchi, Minsk (NE) 0.9

Saatchi & Saatchi Group, Brussels (MJ) 32.5

S Team Saatchi & Saatchi, Banja Luka (NE) 1.5

S Team Saatchi & Saatchi, Sarajevo (NE) 3.1

S Team Saatchi & Saatchi, Sofia (NE) 12.5

S Team Saatchi & Saatchi, Zagreb (NE) 8.6

Saatchi & Saatchi, Copenhagen (MJ) 69.8

Adell Saatchi & Saatchi, Tallinn (NE) 4.8

Viherjuuri Saatchi & Saatchi, Helsinki (NE) 9.5

Saatchi & Saatchi, Paris (MJ) 273.7

Saatchi & Saatchi, Frankfurt/Stuttgart (MJ) 207.9

Adel Saatchi & Saatchi, Athens (JV) 115.8

Saatchi & Saatchi, Budapest (MJ) 15.0

Saatchi & Saatchi Group, Milan/Rome (MJ) 337.1

Adell Saatchi & Saatchi, Riga (NE) 4.0

Adell Saatchi & Saatchi, Vilnius (NE) 1.0

S Team Saatchi & Saatchi, Skopje (NE) 3.0

Saatchi & Saatchi, Amstelveen (MJ) 13.0

Saatchi & Saatchi, Oslo (MJ) 0.9

Saatchi & Saatchi Group, Warsaw (MJ) 35.5

Saatchi & Saatchi, Lisbon (MJ) 27.8

Centrade Saatchi & Saatchi, Bucharest (NE) 24.4

Bates VIAG Saatchi & Saatchi, Moscow (JV) 13.6

S Team Saatchi & Saatchi, Ljubljana (NE) 10.0

Saatchi & Saatchi, Madrid (MJ) 19.9

Saatchi & Saatchi, Nyon/Zurich (MJ) 37.6

Guzel Sanatlar Saatchi & Saatchi, Istanbul (MJ) 115.3

Adell Saatchi & Saatchi, Kiev (NE) 2.3

Saatchi & Saatchi Group, London (MJ) 863.9

S Team Saatchi & Saatchi, Belgrade (NE) 2.5

Latin American offices Billings

Del Campo Nazca Saatchi & Saatchi,

Buenos Aires (MJ) 6.8

F.Nazca Saatchi & Saatchi, Sao Paulo (MJ) 98.4

Sutil Nazca Saatchi & Saatchi, Santiago (MN) NA

Consumer Excepcional Nazca

Saatchi & Saatchi, San Jose (NE) 13.9

Cumbre Nazca Saatchi & Saatchi,

Santo Domingo (NE) 9.9

Publicitas Saatchi & Saatchi, Guayaquil/Quito (NE) 3.7

Creacion Saatchi & Saatchi, Guatemala City (NE) 2.5

Mass Nazca Saatchi & Saatchi, Tegucigalpa/

San Pedro Sula (NE) 5.1

Nazca Saatchi & Saatchi, Mexico City (MJ) 57.7

Quorum Nazca Saatchi & Saatchi, Lima (NE) 3.8

Badillo Nazca Saatchi & Saatchi, San Juan (MJ) 106.9

Lonsdale Saatchi & Saatchi, Port of Spain (NE) 16.1

AW Nazca Saatchi & Saatchi, Caracas (MN) 35.2

Middle Eastern offices Billings

Saatchi & Saatchi, Cairo (MJ) 10.2

BBR Saatchi & Saatchi, Tel Aviv (NE) 58.0

Saatchi & Saatchi, Amman (NE) 2.7

BD&A Saatchi & Saatchi, Beirut/Amman (NE) 10.2

Akeel Saatchi & Saatchi, Riyadh (MJ) 23.0

Saatchi & Saatchi, Dubai (MJ) 36.0

Notes: Saatchi & Saatchi Darwin Digital, its interactive agency, is part of brand Saatchi in the U.S. The network in 2000 established a new agency in Tokyo called Saatchi & Saatchi after participating in 1999 in the three-way joint venture unit, Saatchi & Saatchi Bates Yomiko. Saatchi & Saatchi launched an interactive holding company Carbon: Saatchi & Saatchi, New York, headed by Coby O'Brien, president & CEO of Saatchi & Saatchi's interactive arm Darwin Digital. Saatchi established new offices at the beginning of 2000 in Argentina, Chile, Japan and Bosnia & Herzegovina, and signed on a new associate member in Jordan.

Officer: Kevin Roberts, CEO-worldwide

Headquarters: Saatchi & Saatchi/375 Hudson St, New York, N.Y. 10014-3660/Phone: 212-463-2000/Fax: 212-463-9855/URL: www.saatchi-saatchi.com

Conill Advertising

Agency totals ($ in millions)

U.S. 2000 1999 % chg

Gross income $6.4 $5.2 23.9

Billings $49.5 $40.0 23.8

Employees 38 38 0.0

Offices 2 2 0.0

U.S. offices Billings

Conill Advertising, New York 29.7

Conill Advertising, Torrance, Calif. 19.8

Notes: Conill is an Hispanic agency with offices in New York and Torrance.

Officer: Nancy Pendas Smith, pres

Headquarters: Conill Advertising/375 Hudson St., New York, N.Y. 10014-3660/Phone: 212-463-2500/Fax: 212-463-2509

Klemtner Advertising

Agency totals ($ in millions)

U.S. 2000 1999 % chg

Gross income $61.3 $51.1 19.8

Billings $408.8 $341.1 19.8

Employees 225 198 13.6

Offices 1 1 0.0

Notes: Klemtner is a healthcare agency.

Officer: Gavin A. Scotti, chmn & CEO

Headquarters: Klemtner Advertising/375 Hudson St., New York, N.Y. 10014/Phone: 212-463-3400/Fax: 212-463-5038/URL: www.klemtner.com

Team One Advertising

Agency totals ($ in millions)

U.S. 2000 1999 % chg

Gross income $43.3 $38.9 11.4

Billings $323.1 $315.2 2.5

Employees 215 210 2.4

Offices 1 1 0.0

Notes: Team One, a traditional agency, has shops in El Segundo, Atlanta, Tarrytown, N.Y., and Naperville, Ill.

Officers: Brian Sheehan, co-chmn & CEO

Headquarters: Team One Advertising/1960 E. Grand Ave., El Segundo, Calif. 90245/Phone: 310-615-2000/Fax: 310-322-7656/URL: www.teamoneadv.com

Other Publicis shops

Fallon Worldwide

Agency totals ($ in millions)

Worldwide 2000 1999 % chg

Gross income $99.6 $90.2 10.5

Billings $1,010.6 $670.4 50.8

Employees 724 629 15.1

Offices 4 4 0.0

U.S. 2000 1999 % chg

Gross income $93.1 $86.5 7.6

Billings $965.6 $645.6 49.6

Employees 704 612 15.0

Offices 3 3 0.0

European offices Billings

Fallon Worldwide, London (MJ) 45.0

Notes: Fallon Worldwide became one of four Publicis networks in 2000. The agency, known as Fallon McElligott when purchased in 2000, dropped "McElligott" and added "Worldwide" to reflect its new ambitions. Publicis named Fallon the lead agency in a new agency group specializing in Internet needs of major advertisers. Network coverage is expected to reach 12 countries in three years. The agency currently has shops in Minneapolis, New York, Los Angeles and London (those billings are attributed to Fallon offices in the U.S.). Fallon's returns include subsidiary Duffy Design and Fallon Interactive, the latter contributing $9.5 million in revenue, up 39%.

Officers: Pat Fallon, chmn

Headquarters: Fallon Worldwide/901 Marquette Ave., No. 3200, Minneapolis, Minn. 55402/Phone: 612-321-2345/Fax: 612-321-2346/URL: www.fallon.com

Nelson Communications Worldwide

Agency totals ($ in millions)

U.S. 2000 1999 % chg

Gross income $145.5 $134.9 7.9

Billings $1,101.3 $1,073.8 2.6

Employees 1,447 1,455 -0.5

Offices 32 32 0.0

Notes: Nelson Communications Worldwide is the remake of Nelson Communications, acquired by Publicis for an estimated $200 million in November 2000. The new Nelson includes the merging of Nelson Communications, Healthcare Resources Group (including Klemtner Healthcare), Saatchi & Saatchi Healthcare and Publicis Wellcare. However, in this report, Nelson figures only include Nelson Communications. The integrated healthcare agency handles most of its U.S. operations in eight cities out of its New York office. Small shops in Belgium and the U.K., and non-equity affiliates in Japan and Germany, comprise the international component. Non-U.S. returns for Nelson are consolidated into Publicis shops in respective markets. Nelson has an Hispanic division, Bienestar LCG Communications, Lawrenceville, N.J.

Officer: Wayne K. Nelson, chmn

Headquarters: Nelson Communications Worldwide/41 Madison Ave., New York, N.Y. 10010/Phone: 212-684-9400/Fax: 212-684-3478/URL: www.nelsoncommunications.com

In this article:
Most Popular