World's top 25: 7 Bcom3 Group

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Organization totals ($ in millions)

Worldwide 2000 1999 % chg

Gross income $2,215.9 $1,910.8 16.0

Billings $17,932.6 $15,482.2 15.8

Employees 19,510 17,829 9.4

Offices 270 259 4.2

U.S. 2000 1999 % chg

Gross income $1,095.9 $933.7 17.4

Billings $9,026.5 $7,660.2 17.8

Employees 6,824 5,927 15.1

Offices 73 65 12.3

Notes: Bcom3 Group is an ad organization formed in 2000 encompassing a trio of agency networks- Leo Burnett, D'Arcy Masius Benton & Bowles and via its 20% equity position in Bcom3, Dentsu. Bcom3 this March postponed plans to take the company public in 2001 because "market conditions are volatile, and the business environment has changed dramatically," Roger Haupt, Bcom3's CEO, said at the time. Bcom3 remains committed to an IPO, he said. The advent of Bcom3 eliminated the MacManus moniker and Leo Group names, the latter created only in 1999. Apart from the agency networks, Bcom3 includes two mammoth media specialist companies, Starcom Worldwide and MediaVest Worldwide, and their international component called Starcom MediaVest Worldwide. Additionally, Bcom3 has several diversified companies apart from the networks, including Kaplan Thaler Group, Medicus Group International, N.W. Ayer & Partners, Bromley Communications, Bartle Bogle Hegarty (49% owned), Buhler & Partners and Manning, Selvage & Lee, a PR agency that now includes Burnett PR. Starcom during the year formed the StarLink division to handle media management for mid-sized agencies, and formed GM Planworks to handle the consolidated media planning account for General Motors Corp. GM Planworks handles the planning previously done by 17 creative agencies for all brands but Saturn, Saab and Hummer. D'Arcy and Burnett, encouraged by common client Procter & Gamble Co., formed Beacon in Tokyo, a merger of their respective offices in that city. Dentsu provided some investment. Bcom3 is mulling over creating a new global agency network (Avenue Advertising has been a suggested name), comprised of second-tier agencies.

Officers: Roger Haupt, CEO; Roy Bostock, chmn; Craig Brown, pres & chief operating officer; Richard Fizdale, vice chmn; Christian Kimball, chief admin officer; Arthur Selkowitz, vice chmn-chief client officer

Headquarters: Bcom3 Group/35 W. Wacker Dr., Chicago, Ill. 60601/Phone: 312-220-5959/Fax: 312-220-6507/URL: www.bcom3.com

D'Arcy Masius Benton & Bowles

Consolidated network totals ($ in millions)

Worldwide 2000 1999 % chg

Gross income $780.7 $715.5 9.1

Billings $7,088.3 $6,552.2 8.2

Employees 6,336 6,185 2.4

Offices 103 101 2.0

U.S. 2000 1999 % chg

Gross income $333.7 $310.5 7.5

Billings $3,333.2 $3,024.8 10.2

Employees 2,186 2,130 2.6

Offices 16 15 6.7

Notes: D'Arcy Masius Benton & Bowles is a consolidation of the D'Arcy agency network, Clarion Marketing & Communications and Novo, an interactive shop. Medicus Group stands alone as an agency network, although until this year it has been part of consolidated D'Arcy. D'Arcy acquired Grupo K Communications, a Madrid-based marketing services agency, in June 2000 and merged the unit into its International Marketing & Promotions Co. and renamed it Grupo K-IMP. D'Arcy also bought the 60% it didn't own in Pure Creative D'Arcy in Australia.

D'Arcy Masius Benton & Bowles

Agency brand totals ($ in millions)

Worldwide 2000 1999 % chg

Gross income $724.8 $664.4 9.1

Billings $6,743.6 $6,234.6 8.2

Employees 5,856 5,761 1.6

Offices 94 93 1.1

U.S. 2000 1999 % chg

Gross income $278.3 $260.0 7.0

Billings $2,991.6 $2,711.0 10.3

Employees 1,709 1,709 0.0

Offices 8 8 0.0

U.S. offices Billings

DMB&B, Los Angeles 111.1

DMB&B, New York 1,723.0

DMB&B, San Francisco 80.3

DMB&B, St. Louis 366.5

DMB&B, Troy, Mich. 710.6

African offices Billings

D'Arcy, Cape Town/Johannesburg (MN) 14.0

Asian & Pacific offices Billings

Pure Creative D'Arcy, Sydney/Melbourne (MJ) 53.7

D'Arcy, Hong Kong (MJ) 48.7

D'Arcy, Beijing/Guangzhou (MJ) 43.7

Ambience D'Arcy, Mumbai (MJ) 19.8

Perwanal D'Arcy, Jakarta (MN) 16.7

Asian & Pacific offices Billings

D'Arcy K.K., Tokyo (MJ) 87.5

D'Arcy Spider, Kuala Lumpur (MJ) 8.0

Wahedna/D'Arcy, Karachi (MN) 2.4

Jimenez/D'Arcy, Manila (MN) 30.9

D'Arcy, Singapore (MJ) 6.7

Seoul D'Arcy, Seoul (MN) 77.4

D'Arcy, Taipei (MJ) 21.7

Siamese D'Arcy, Bangkok (MJ) 11.0

Canadian offices Billings

D'Arcy, Toronto/Montreal (MJ) 119.8

European offices Billings

Mang/D'Arcy, Vienna (MN) 10.1

Quattro/D'Arcy, Brussels (MJ) 27.4

D'Arcy, Copenhagen (MJ) 14.0

D'Arcy, Helsinki (MJ) 9.9

D'Arcy, Paris (MJ) 335.8

D'Arcy, Frankfurt/Hamburg (MJ) 196.0

D'Arcy, Athens (MJ) 6.0

QMP D'Arcy, Dublin (MN) 38.0

D'Arcy, Rome/Milan/Torino (MJ) 280.2

D'Arcy, Amsterdam (MJ) 56.9

D'Arcy, Oslo (MJ) 44.1

D'Arcy, Warsaw (MJ) 68.4

D'Arcy, Lisbon (MJ) 5.5

D'Arcy, Bucharest (MN) 22.2

D'Arcy, Moscow (MJ) 41.5

D'Arcy, Madrid/Barcelona (MJ) 133.3

D'Arcy/Olson & Wengelin, Stockholm (MJ) 23.1

Penajans D'Arcy, Istanbul (MN) 34.0

D'Arcy, Kiev (MJ) 5.2

D'Arcy, London (MJ) 1,609.0

Latin American offices Billings

Graffiti, Buenos Aires (MN) 77.9

Salles D'Arcy Publicidade, Sao Paulo (MJ) 344.2

D'Arcy, Santiago (MJ) 11.4

Publicidad Toro/D'Arcy, Bogota (MN) 10.5

D'Arcy, Mexico City (MJ) 36.1

Puntoaparte D'Arcy, Panama City (NE) 3.7

Pragma/D'Arcy, Lima (MN) 8.0

Suarez & Clavera/D'Arcy, Montevideo (NE) 7.5

Ars/D'Arcy, Caracas (MN) 44.0

Middle Eastern offices Billings

D'Arcy, Dubai (MJ) 1.0

Notes: The D'Arcy Masius Benton & Bowles brand includes the DMB&B-named agencies in the U.S. and the international D'Arcy network. D'Arcy draws its U.S. returns from five major shops, the largest, in New York, accounting for 57% of its U.S. billings.

Officer: John Farrell, pres & CEO

Headquarters: D'Arcy Masius Benton & Bowles/1675 Broadway Ave., New York, N.Y. 10019/Phone: 212-468-3622/Fax: 212-474-6040/URL: www.darcyww.com

Clarion Marketing & Communications

Agency totals ($ in millions)

Worldwide 2000 1999 % chg

Gross income $37.9 $37.1 2.3

Billings $281.7 $280.9 0.3

Employees 260 274 -5.1

Offices 4 4 0.0

U.S. 2000 1999 % chg

Gross income $37.4 $36.5 2.6

Billings $278.6 $277.1 0.5

Employees 257 271 -5.2

Offices 3 3 0.0

U.S. offices: Billings

Clarion, Atlanta 36.0

Clarion, Greenwich, Conn. 179.9

Clarion, New York 65.7

Notes: Clarion is a marketing services agency that draws about two-thirds of its returns from sales promotion.

Officer: Lance Smith, CEO

Headquarters: Clarion Marketing & Communications/Greenwich Office Park 5, Greenwich, Conn. 06831/Phone: 203-862-6000/Fax: 203-862-6001/URL: www.clarionmarketing.com

Novo

Agency totals ($ in millions)

U.S. 2000 1999 % chg

Gross income $36.0 $28.0 28.6

Employees 220 150 46.7

Offices 5 4 25.0

Notes: Novo is an interactive shop 50% owned by D'Arcy. Novo gained N.W. Ayer's Blue Marble interactive unit soon after Novo was acquired in 1999.

Officer: Kelly Rodriques, chmn & CEO

Headquarters: Novo/222 Sutter St., 6th Fl., San Francisco, Calif. 94108/Phone: 415-875-7000/Fax: 415-875-7001/URL: www.novocorp.com

Leo Burnett Worldwide

Consolidated network totals ($ in millions)

Worldwide 2000 1999 % chg

Gross income $1,107.3 $979.8 13.0

Billings $8,278.2 $7,306.5 13.3

Employees 11,019 9,900 11.3

Offices 119 113 5.3

U.S. 2000 1999 % chg

Gross income $506.1 $444.7 13.8

Billings $3,660.3 $3,228.4 13.4

Employees 3,294 2,783 18.4

Offices 27 24 12.5

Notes: Leo Burnett Worldwide is a consolidation of the agency of the same name, Leo Burnett Technology Group, Giant Step, Moroch & Associates and Williams-Labadie. Burnett's dedicated media unit, Starcom, and Bartle Bogle Hegarty's media unit, Motive, merged in the U.K. early in 2000 forming Starcom Motive Partnership. The unit became the European, Middle East and African headquarters of the Starcom global media network.

Leo Burnett Worldwide

Agency brand totals ($ in millions)

Worldwide 2000 1999 % chg

Gross income $1,029.3 $932.0 10.4

Billings $7,757.8 $6,978.2 11.2

Employees 10,373 9,402 10.3

Leo Burnett USA 2000 1999 % chg

Gross income $428.1 $396.8 7.9

Billings $3,140.0 $2,900.1 8.3

Employees 2,648 2,285 15.9

Offices 1 1 0.0

U.S. offices Billings

Contacto*, Miami 15.3

African offices Billings

Ads Limited, Accra (NE) 2.1

Leo Burnett, Abidjan (NE) 0.5

Access Advertising, Nairobi (MN) 2.0

Adcom, Casablanca (MJ) 5.6

Rosabel Advertising, Lagos (NE) 6.2

Sonnenberg Murphy LB, Johannesburg (MJ) 66.3

Von Broembsen Marson Leo Burnett, Harare (MN) 2.7

Asian & Pacific offices Billings

Leo Burnett Connaghan & May, Sydney (MJ) 165.5

Leo Burnett China, Guangzhou (MJ) 112.4

Leo Burnett, Hong Kong (MJ) 89.3

Chaitra Leo Burnett, Mumbai (MJ) 54.3

Leo Burnett Kreasindo Indonesia, Jakarta (MJ) 14.1

Leo Burnett Co., Tokyo (MJ) 250.7

Styx Advertising Agency, Almaty (MN) 3.4

Leo Burnett Advertising, Kuala Lumpur (MJ) 48.3

Manhattan Communications, Karachi (NE) 6.2

Hemisphere-Leo Burnett, Manila (MJ) 28.5

Leo Burnett Co., Singapore (MJ) 48.7

Leo Burnett Korea, Seoul (MJ) 34.9

Leo Burnett Solutions, Colombo (MN) 2.9

Leo Burnett Co., Taipei (MJ) 67.4

Leo Burnett, Bangkok (MJ) 47.4

Leo Burnett/M&T Vietnam, Ho Chi Minh City (MJ) 6.4

Canadian offices Billings

Publicite Leo Burnett, Montreal (MJ) 3.1

Leo Burnett Co., Toronto (MJ) 135.7

European offices Billings

Leo Burnett & Wirz, Vienna (MN) 3.4

Leo Burnett Belgium, Brussels (MJ) 55.4

Leo Burnett/Sofia, Sofia (NE) 1.4

Global Media, Zagreb (MN) 4.9

Innovation Advertising, Nicosia (MN) 3.3

Leo Burnett Advertising, Prague (MJ) 64.6

Leo Burnett/Copenhagen, Copenhagen (MJ) 67.4

Kontuur Leo Burnett, Tallinn (MN) 8.5

Leo Burnett Agency, Helsinki (MJ) 12.5

Bordelais, Lemeunier & Leo Burnett, Paris (MJ) 124.2

Michael Conrad & Leo Burnett, Frankfurt (MJ) 328.7

Leo Burnett/Athens, Athens (MJ) 126.5

Leo Burnett Budapest, Budapest (MJ) 17.4

Leo Burnett Co., Milan (MJ) 369.1

Metro Advertising, Riga (MJ) 2.5

Dvyniu Ratas Leo Burnett, Vilnius (MJ) 2.1

Noordervliet & Winninghoff, Amsterdam (MJ) 79.7

Leo Burnett Gruppen, Oslo (MJ) 161.1

Leo Burnett Co., Warsaw (MJ) 68.4

Leo Burnett Publicidade, Lisbon (MJ) 35.9

Leo Burnett & Target Advertising, Bucharest (MN) 10.9

Leo Burnett Moradpour, Moscow (MJ) 13.5

Wiktor/Leo Burnett Advertising, Bratislava (MN) NA

Votan Leo Burnett Advertising, Ljubljana (MN) 3.9

Vitruvio Leo Burnett, Madrid (MJ) 259.8

Andren & Werne Leo Burnett, Stockholm (MJ) 65.7

AdPlus, Zurich (MJ) 7.0

Markom/Leo Burnett, Istanbul (MJ) 50.8

Leo Burnett Ukraine, Kiev (MJ) 10.7

Leo Burnett, London (MJ) 718.4

Synergy, Belgrade (NE) 0.1

Latin American offices Billings

Leo Burnett/Buenos Aires, Buenos Aires (MJ) 45.5

Leo Burnett Publicidade, Sao Paulo (MJ) 222.7

Leo Burnett/Santiago, Santiago (MJ) 42.1

Leo Burnett Colombia, Bogota (MJ) 35.4

Leo Burnett de Costa Rica, San Jose (MJ) 5.0

Leo Burnett, Santo Domingo (MJ) 9.8

Publicidad Diaz, San Salvador (NE) 4.8

Leo Burnett-Comunica, Guatemala City (MJ) 20.1

Calderon Publicidad, Tegucigalpa (NE) 3.3

Leo Burnett, Mexico City (MJ) 122.9

Publicidad Cuadra Chamberlain, Managua (NE) 2.1

Leo Burnett Panama, Panama City (MJ) 7.7

Mass Publicidad, Asuncion (NE) 5.3

Leo Burnett del Peru, Lima (MJ) 16.9

Leo Burnett, San Juan (MJ) 22.7

Nucleo Publicidad, Montevideo (NE) 5.0

Leo Burnett Venezuela, Caracas (MJ) 72.9

Middle Eastern offices Billings

Advertising & Marketing Associates, Cairo (MJ) 16.4

Reuveni Pridan Leo Burnett, Tel Aviv (NE) 62.0

H&C Leo Burnett, Beirut (MJ) 26.1

Targets-Leo Burnett Co., Jeddah (MJ) 20.3

Radius Leo Burnett Advertising, Dubai (MJ) 87.5

Notes: In the U.S., the Leo Burnett Worldwide brand includes Burnett divisions Vigilante, an urban marketing unit; NorthStar, a direct marketing operation; and chemistri, a digital communications division. Contacto, Burnett's Miami office, is owned by the Chilean agency, Leo Burnett/Santiago. Contacto's numbers are consolidated in U.S. totals. NorthStar, formed in mid-1999, consolidated Burnett's sales promotion and direct marketing operations into a marketing services arm. NorthStar also includes interactive business from Burnett's Toronto office. Burnett formed LeoHealth in July 2000 to handle direct-to-consumer for prescription and OTC drugs. Toby Sachs is CEO and Gerry Miller, chairman-chief creative officer. Burnett launched in September 2000 the digital communications "i-shop," chemistri. It formerly was Digital Garage, a service unit of Capps Digital, but now serves as a division of Leo Burnett USA and works with other Bcom3 entities.

Officers: Linda Wolf, chmn & CEO; Robert C. Brennan, pres-Leo Burnett Worldwide; Brad Brinegar, CEO-Leo Burnett USA

Headquarters: Leo Burnett Worldwide/35 W. Wacker Dr., Chicago, Ill. 60601/Phone: 312-220-5959/Fax: 312-220-6507/URL: www.leoburnett.com

Leo Burnett Technology Group

Agency totals ($ in millions)

U.S. 2000 1999 % chg

Gross income $29.7 $17.2 72.6

Billings $197.8 $114.6 72.6

Employees 180 128 40.6

Offices 4 4 0.0

Notes: Leo Burnett Technology Group is the new name for TFA/Leo Burnett Technology. The unit is a business-to-business technology marketing agency that deals with high-tech clients. The TFA came from TFA Communications, acquired by Burnett in 1998. The agency has expanded from offices in Chicago and Boston to include San Francisco and Austin, Texas. Due to the flagging technology sector, LB Technology Group eliminated 15 jobs in March 2001, including that of Sean Bisceglia, CEO and founder of TFA.

Officer: Craig Thomas, pres

Headquarters: Leo Burnett Technology Group/222 Merchandise Mart Plaza, 21st Fl., Chicago, Ill. 60654/Phone: 312-970-8300/Fax: 312-970-8301/URL: www.lbtg.com

Giant Step

Agency totals ($ in millions)

U.S. 2000 1999 % chg

Gross income $25.8 $13.4 92.5

Billings $172.1 $89.4 92.5

Employees 241 160 50.6

Offices 1 1 0.0

Notes: Giant Step is Leo Burnett's interactive unit, involved in e-commerce strategies and implementation. The agency cut 52 jobs in March 2001 representing 10% of its workforce, a reflection of the "realities of the current economic climate," the company said.

Officer: Eric Heneghan, CEO

Headquarters: Giant Step/427 S. LaSalle St., Chicago, Ill. 60605/Phone: 312-385-3000/Fax: 312-385-3001/URL: www.giantstep.com

Moroch & Associates

Agency totals ($ in millions)

U.S. 2000 1999 % chg

Gross income $14.6 $10.7 35.7

Billings $97.1 $80.4 20.7

Employees 184 175 5.1

Offices 20 17 17.6

Notes: Moroch & Associates is a retail field-marketing network with 20 U.S. offices. It is 30% owned by Burnett.

Officer: Thomas F. Moroch, CEO

Headquarters: Moroch & Associates/3625 N. Hall St., Ste. 500, Dallas, Texas 75219/Phone: 214-520-9700/Fax: 214-525-6980/URL: www.moroch.com

Williams-Labadie

Agency totals ($ in millions)

U.S. 2000 1999 % chg

Gross income $8.0 $6.6 21.8

Billings $53.3 $43.8 21.8

Employees 41 35 17.1

Offices 1 1 0.0

Notes: Williams-Labadie is a healthcare agency.

Officer: Peter Labadie, pres

Headquarters: Williams-Labadie/57 W. Grand Ave., Chicago, Ill. 60610/Phone: 312-222-5800/Fax: 312-222-2530/URL: www.willab.com

Other Bcom3 shops

N.W. Ayer & Partners

Agency totals ($ in millions)

U.S. 2000 1999 % chg

Gross income $25.0 $37.5 -33.3

Billings $167.0 $250.0 -33.2

Employees 100 125 -20.0

Offices 1 3 -66.7

Notes: Ayer is a consolidation of the agency of the same name and Dialogue Works (formerly Ayer/Deare & Partners). Ayer shuttered its Troy, Mich., office after it lost corporate image advertising for General Motors Corp. in October 2000. The move affected eight employees.

Officer: Mary Beth Casey, pres & CEO

Headquarters: N.W. Ayer & Partners/825 Eighth Ave., New York, N.Y. 10019/Phone: 212-474-5000/Fax: 212-474-5400/URL: www.nwayer.com

Bartle Bogle Hegarty

Agency totals ($ in millions)

Worldwide 2000 1999 % chg

Gross income $77.8 $62.7 24.1

Billings $608.4 $448.0 35.8

Employees 520 424 22.6

Offices 3 3 0.0

Notes: BBH is a consolidation of shops in London, Singapore and New York. It is 49% owned by Bcom3.

Officer: Nigel Bogle, chief exec

Headquarters: Bartle Bogle Hegarty/60 Kingly St., London, U.K. W1R 6DS/Phone: 44-207-734-1677/Fax: 44-207-437-3666/URL: www.bartleboglehegarty.com

Bromley Communications

Agency totals ($ in millions)

U.S. 2000 1999 % chg

Gross income $17.5 $14.9 17.2

Billings $165.0 $143.0 15.4

Employees 155 140 10.7

Offices 1 1 0.0

Notes: Bromley Communications is an Hispanic agency 49% owned by Bcom3.

Officer: Ernest Bromley, chmn & CEO

Headquarters: Bromley Communications/401 E. Houston St., San Antonio, Texas 78205/Phone: 210-244-2000/Fax: 210-244-2400/URL: www.bromcomm.com

Buhler & Partners

Agency totals ($ in millions)

Worldwide 2000 1999 % chg

Gross income $3.7 $4.0 -6.8

Billings $24.7 $22.8 8.3

Employees 30 46 -34.8

Offices 2 4 -50.0

Notes: Buhler & Partners, which reports directly through Bcom3, is pan-European, consolidating several European shops in Germany, the Netherlands and France. The agency was founded in 1992 by principals who left multinational networks. Buhler has no U.S. offices.

Officer: Alfred P. Buhler, mg dir

Headquarters: Buhler & Partners/Hanauer Landstrasse 139 / Hessen D, Frankfurt, Germany /Phone: 49-69-405-00220/Fax: 49-69-405-00223

Kaplan Thaler Group

Agency totals ($ in millions)

U.S. 2000 1999 % chg

Gross income $13.1 $7.8 67.6

Billings $115.0 $52.1 120.7

Employees 45 37 21.6

Offices 1 1 0.0

Notes: Kaplan Thaler Group, purchased by D'Arcy in May '99, was founded in 1997 by Linda Kaplan Thaler, former executive at J. Walter Thompson and Wells BDDP.

Officer: Linda Kaplan Thaler, CEO

Headquarters: Kaplan Thaler Group/58 West 40th St., New York, N.Y. 10018/Phone: 212-704-9888/Fax: 212-391-8257/URL: www.kaplanthaler.com

Medicus Group International

Agency and brand totals ($ in millions)

Worldwide 2000 1999 % chg

Gross income $77.3 $81.0 -4.6

Billings $616.2 $666.1 -7.5

Employees 551 567 -2.8

Offices 25 27 -7.4

U.S. 2000 1999 % chg

Gross income $41.7 $43.7 -4.8

Billings $318.3 $383.2 -16.9

Employees 260 261 -0.4

Offices 7 8 -12.5

U.S. offices Billings

Total Learning Concepts, Boston 40.1

Discovery International, Chicago 104.1

Medicus Group, New York 144.0

HealthTech Solutions, St. Louis 30.1

Asian & Pacific offices Billings

Medicus Australia, Sydney/Melbourne (MJ) 21.1

Medicus K.K., Tokyo/Osaka (MJ) 94.2

Canadian offices Billings

Medicus Intercon, Toronto (MJ) 25.0

European offices Billings

Medicus Ad& Com, Brussels (MJ) 2.5

Medicus 1-Team, Paris (MJ) 28.1

Medicus Intercon, Wiesbaden (MJ) 51.9

Medicus Intercon, Milan/Rome (MJ) 8.4

Medicus Intercon, Barcelona/Madrid (MJ) 5.2

Medicus Group U.K., London (MJ) 61.4

Notes: Medicus is an international healthcare agency network. In the U.S. it includes New York-based Medicus; Discovery International, Chicago; Total Learning Concepts, Boston; and HealthTech Solutions, St. Louis. The agency now reports directly to Bcom3, rather than through D'Arcy.

Officer: Glenn DeSimone, chmn & CEO

Headquarters: Medicus Group International/1675 Broadway, New York, N.Y. 10019/Phone: 212-468-3100/Fax: 212-468-3187/URL: www.medicusgroup.com

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