WORLD'S TOP 25 AGENCY BRANDS

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Worldwide gross income Worldwide capitalized volume

Rank Agency 1993 1992 % chg 1993 1992 % chg

1 Dentsu Inc. $1,340.9 $1,321.5 1.5 $10,377.6 $10,013.7 3.6

2 McCann-Erickson Worldwide 982.9 925.3 6.2 6,556.0 6,171.7 6.2

3 J. Walter Thompson Co. 835.9 779.9 7.2 5,805.8 5,422.5 7.1

4 Euro RSCG Worldwide 704.6 775.8 -9.2 4,938.6 5,349.2 -7.7

5 BBDO Worldwide 688.2 681.5 1.0 5,003.5 4,899.9 2.1

6 Hakuhodo Inc. 667.8 608.7 9.7 4,938.0 4,711.7 4.8

7 Grey Advertising 660.6 628.6 5.1 4,438.5 4,193.5 5.8

8 Lintas Worldwide 626.8 648.7 -3.4 4,172.9 4,325.6 -3.5

9 Leo Burnett Co. 622.4 643.8 -3.3 4,223.5 4,304.3 -1.9

10 DDB Needham Worldwide 604.1 605.4 -0.2 4,542.6 4,565.4 -0.5

11 Ogilvy & Mather Worldwide 587.0 618.5 -5.1 4,779.8 4,271.7 11.9

12 Publicis Communication/Publicis-FCB 572.0 623.0 -8.2 3,887.8 4,257.9 -8.7

13 Foote, Cone & Belding Communications 560.8 583.6 -3.9 4,855.0 4,580.1 6.0

14 Saatchi & Saatchi Advertising 552.5 562.5 -1.8 4,431.5 4,493.4 -1.4

15 Young & Rubicam 478.5 501.5 -4.6 3,918.8 3,987.5 -1.7

16 Backer Spielvogel Bates Worldwide 460.9 505.7 -8.8 3,713.5 3,844.9 -3.4

17 D'Arcy Masius Benton & Bowles 445.8 446.7 -0.2 3,995.3 3,871.4 3.2

18 Lowe Group 316.7 319.2 -0.8 2,191.9 2,212.4 -0.9

19 BDDP Group 206.2 218.2 -5.5 1,202.2 1,322.5 -9.1

20 Bozell Worldwide 183.9 179.3 2.6 1,470.0 1,360.1 8.1

21 Tokyu Agency 181.8 185.6 -2.0 1,529.8 1,593.7 -4.0

22 Daiko Advertising 181.5 175.9 3.2 1,395.5 1,330.9 4.9

23 Asatsu Inc. 171.3 165.9 3.3 1,308.8 1,245.9 5.0

24 TBWA Advertising 161.3 166.5 -3.1 1,104.0 1,163.3 -5.1

25 Wunderman Cato Johnson Worldwide 147.5 153.4 -3.9 1,075.6 1,093.2 -1.6

Notes: Figures are in millions of U.S. dollars. Each worldwide agency brand excludes other U.S. branded shops ranked elsewhere in this report. Included are international networks associated with the agency brand. See methodology, Page 21.

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