WORLD'S TOP 50 ADVERTISING ORGANIZATIONS; PART 19 OF 20

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Rank: 1993,1992; Advertising organization, headquarters; U.S.-based agency brands included; Worldwide gross income: 1993,1992,% change; Worldwide capitalized volume: 1993,1992,% change

1 1 WPP Group London Ogilvy & Mather Worldwide: Cole & Weber; Ogilvy & Mather Direct; A. Eicoff & Co.; Morton Goldberg Associates; J. Walter Thompson Co.: Brouillard Communications; J. Walter Thompson Direct; Deltakos; Thompson Recruitment; other U.S. units: Einson Freeman; Ferguson Communications Group; Mendoza, Dillon & Asociados $2,633.6 $2,592.6 1.6 $18,485.3 $17,493.3 5.7

2 2 Interpublic Group of Cos. New York Lintas Worldwide: Dailey & Associates; Fahlgren; Del Rivero Messianu Lintas; Long, Haymes & Carr; Lintas Marketing Communications; Lowe Group: Lowe & Partners/SMS; Lowe Direct; LCF&L; The Martin Agency; Stenrich Group; McCann-Erickson Worldwide: McCann Direct; McCann Healthcare; McCann Universal Group 2,078.5 2,054.5 1.2 13,967.3 13,785.1 1.3

3 3 Omnicom Group New York BBDO Worldwide: Baxter, Gurian & Mazzei; Frank J. Corbett Inc.; Doremus & Co.; Harrison, Star, Weiner & Beitler; Lavey/Wolff/Swift; DDB Needham Worldwide: Bernard Hodes Group; Kallir, Philips, Ross; Puskar Gibbons Chapin; other units: TBWA Advertising; Alcone Sims O'Brien; Altschiller Reitzfeld; Goodby, Berlin & Silverstein; Merkley Newman Harty; Rainoldi Kerzner Radcliffe; Rapp Collins Worldwide 1,876.0 1,820.5 3.1 13,839.1 13,315.0 3.9

4 5 Dentsu Inc. Tokyo Dentsu Corp. of America 1,403.2 1,387.6 1.1 10,846.3 10,477.3 3.5

5 4 Saatchi & Saatchi Co. London/New York Saatchi & Saatchi Advertising: Saatchi & Saatchi/CMS; Saatchi & Saatchi Direct; Team One; Conill Advertising; Cliff Freeman & Partners; Klemtner þAdvertising; Rumrill-Hoyt; Backer Spielvogel Bates Worldwide: BSB/Dryden & Petisi; AC&R Advertising; Kobs & Draft; CME KHBB 1,355.1 1,397.4 -3.0 10,809.6 10,901.2 -0.8

6 6 Young & Rubicam New York Young & Rubicam; Chapman Direct; CMF&Z; Muldoon Agency; Sive/Young & þRubicam; Sudler & Hennessey; Wunderman Cato Johnson Worldwide 1,008.9 1,058.7 -4.7 7,559.0 7,781.1 -2.9

7 7 Euro RSCG Worldwide Neuilly, France Robert A. Becker Inc.; Cohn & Wells; Hadley Group; Lally, McFarland & Pantello; Messner Vetere Berger McNamee Schmetterer; Stranger & Associates; Tatham Euro RSCG 864.8 932.1 -7.2 6,508.9 ,839. 6,838.4 -4.8

8 8 Grey Advertising New York Grey Advertising; Beaumont Bennett Group; Font & Vaamonde; Grey Direct Marketing Group; Gross Townsend Frank Hoffman 765.7 728.1 5.2 5,171.8 4,877.8 6.0

9 12 Hakuhodo Inc. Tokyo Hakuhodo Advertising America 667.8 608.7 9.7 4,938.0 4,711.7 4.8

10 9 Foote, Cone & Belding Communications Chicago Foote, Cone & Belding Communications; FCB Direct; Borders, Perrin & Norrander; IMPACT; Vicom/FCB; Wahlstom & Co. 633.7 661.5 -4.2 5,336.0 5,093.7 4.88 4,877.8 6.0

11 10 Leo Burnett Co. Chicago Leo Burnett Co. 622.4 643.8 -3.3 4,223.5 4,304.3 -1.9

12 11 Publicis Communication/Publicis-FCB Paris Publicis/Bloom 572.0 623.0 -8.2 3,887.8 4,257.9 -8.7

13 13 D'Arcy Masius Benton & Bowles New York D'Arcy Masius Benton & Bowles; Clarion Marketing & Communications; Medicus þIntercon International 553.6 558.4 -0.9 4,770.1 4,700.7 1.5

14 14 BDDP Group Boulogne, France McCracken Brooks Communications; Wells Rich Greene BDDP 278.8 293.0 -4.8 1,852.1 1,999.2 -7.4

15 15 Bozell Worldwide New York Bozell Worldwide; Poppe Tyson; Temerlin McClain 269.9 247.3 9.1 2,135.0 1,935.1 10.3

16 16 Tokyu Agency Tokyo NA 181.8 185.6 -2.0 1,529.8 1,593.7 -4.0

17 17 Daiko Advertising Osaka, Japan NA 181.5 175.9 3.2 1,395.5 1,330.9 4.9

18 18 Asatsu Inc. Tokyo Asatsu America 171.3 165.9 3.3 1,308.8 1,245.9 5.0

19 20 Ketchum Communications Pittsburgh Ketchum Advertising; Botto, Roessner, Horne & Messinger; DiFranza Williamson 140.4 132.8 5.7 1,062.0 1,002.0 6.0

20 19 Dai-Ichi Kikaku Tokyo Kresser/Craig DIK 135.3 151.4 -10.7 1,076.7 1,102.7 -2.4

21 21 Dentsu, Y&R Partnerships New York, Tokyo Lord, Dentsu & Partners 124.5 132.3 -5.9 937.3 927.1 1.1

22 22 Chiat/Day Los Angeles NA 122.1 118.8 2.8 919.9 882.7 4.2

23 23 N W Ayer New York N W Ayer; GBF/Ayer 108.5 117.6 -7.7 945.2 1,046.0 -9.6

24 28 Yomiko Advertising Tokyo NA 108.1 101.3 6.7 900.8 867.2 3.9

25 26 Cheil Communications Seoul NA 106.6 103.5 3.0 397.1 385.5 3.0

26 24 I&S Corp. Tokyo NA 105.0 115.0 -8.7 804.0 854.0 -5.9

27 29 Gold Greenlees Trott London GSD&M; Martin-Williams; Joey Reiman Agency 100.3 100.7 -0.4 805.1 742.6 8.4

28 25 Ayer Europe London NA 96.0 113.4 -15.3 661.9 800.1 -17.3

29 31 TMP Worldwide New York TMP Worldwide 92.0 88.0 4.6 613.1 586.4 4.6

30 30 Asahi Advertising Tokyo NA 91.6 93.9 -2.5 592.8 597.9 -0.9

31 27 Lopex London Chapman/Warwick; Warwick Baker & Fiore 90.0 103.4 -13.0 598.3 687.6 -13.0

32 33 Man Nen Sha Osaka, Japan NA 83.6 79.4 5.3 537.5 517.7 3.8

33 32 Ross Roy Communications Bloomfield Hills, þMich. Ross Roy Communications 81.0 80.7 0.4 540.0 538.0 0.4

34 35 Gage Marketing Group Minneapolis Gage Marketing Group 78.8 67.1 17.4 525.4 447.4 17.4

35 36 Oricom Co. Tokyo NA 73.6 62.6 17.4 497.2 486.3 2.2

36 38 DIMAC Direct Bridgeton, Mo. DIMAC Direct 63.5 57.7 10.1 176.1 163.5 7.7

37 39 Clemenger/BBDO Melbourne NA 61.7 57.3 7.7 369.0 340.7 8.3

38 34 Armando Testa International Milan, Italy NA 61.1 73.9 -17.3 477.6 568.7 -16.0

39 40 Sogei Inc. Tokyo NA 59.2 54.8 8.0 376.9 342.6 10.0

40 41 Kyodo Advertising Co. Tokyo NA 54.5 53.8 1.3 389.3 384.5 1.3

41 50 Hal Riney & Partners San Francisco Hal Riney & Partners 53.1 43.8 21.4 425.0 350.0 21.4

42 45 Earle Palmer Brown Cos. Bethesda, Md. Earle Palmer Brown Cos. 53.1 48.3 9.9 409.6 388.5 5.4

43 43 Chuo Senko Advertising Tokyo NA 51.9 50.4 3.0 370.7 360.0 3.0

44 47 Oricom Inc. Seoul, S. Korea NA 49.7 47.6 4.4 157.2 162.4 -3.2

45 44 W.B. Doner & Co. Southfield, Mich./Baltimore W.B. Doner & Co. 49.2 49.8 -1.1 407.0 399.6 1.9

46 46 Ally & Gargano New York Ally & Gargano; Dugan/Farley Communcations 47.9 47.6 0.6 377.8 371.1 1.8

47 49 Jordan, McGrath, Case & Taylor New York Jordan, McGrath, Case & Taylor 46.5 44.8 3.7 420.0 378.8 10.9

48 48 Bronner Slosberg Humphrey Boston Bronner Slosberg Humphrey 45.8 45.1 1.4 305.2 301.0 1.4

49 NA Duailibi Petit Zaragoza Sao Paulo, Brazil NA 43.6 NA NA NA NA NA

50 NA Springer & Jacoby Hamburg, Germany NA 43.2 NA NA NA NA NA

Notes: Figures are in millions of U.S. dollars. The U.S.-based agencies in boldface, present only among multi-tiered holding companies, are major divisions. Companies in the Top 50 hold minority equity in each other as follows: Foote, Cone & Belding Communications owns 49% of Publicis Communication/Publicis-FCB (not including FCA); Omnicom Group owns 46.67% of Clemenger/BBDO; Young & Rubicam and Dentsu each own 50% of Dentsu, Young & Rubicam Partnerships; N W Ayer owns 23% of Ayer Europe.

PAST WINNERS: U.S. (CHART) ... 04-13-94

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