[hanoi] Leo Burnett Co., Chicago, has become the first foreign advertising agency allowed to do business directly in Vietnam. A license allows Burnett to work as a legal full-service advertising operation in conjunction with its local partner, M&T Advertising. Michael Wood, managing director of Leo Burnett Vietnam, said the license will "help expand Leo Burnett's business base and investments within Vietnam and facilitate easier operations for existing clients." Its Vietnam clients include Procter & Gamble Co., Kellogg Co., Agfa, Pfizer and American Standard Corp.
Pepsi in pact with Irish band Boyzone
[dublin] Pepsi-Cola Co. signed Irish boy-band Boyzone to a global marketing deal worth $1 million a year for the group. The deal coincides with the release of Boyzone's album "Where We Belong," slated to be launched in June, and will also cover the release of a Boyzone's greatest-hits album late in the year. The Pepsi deal will include the band's marketing in Europe and Southeast Asia.
Nasdaq names int'l marketing chief
[london] Nasdaq has named Maggie Kelly VP-international marketing, charged with raising the stock market's profile across Europe. She replaces Ellen Taverner, who left in January to join Credit Suisse Asset Management. Ms. Kelly also will develop programs for various groups among Europe's major financial markets. Nasdaq uses Euro RSCG for its advertising in Europe. "This is the first time that a stock market has been marketed directly to the U.K. retail investor, and we are now looking at replicating this success across other European countries," she said.
NCR appoints start-up shop Circus
[london] NCR Financial Solutions Group has awarded its estimated $17 million global marketing communications account to small London start-up Circus. The agency, which launched in January, won the business over incumbent Bartle Bogle Hegarty, London. A campaign will target banks and financial institutions around the world.
Levi's reconsiders China production
[hong kong ] Levi Strauss & Co. is "exploring the possibility" of resuming production in China. It pulled out of the market in 1993, according to Gavin Power, corporate communications director. The U.S. clothing company quit manufacturing in China over human rights concerns. At the time, China produced a billion square yards of denim annually, one-third of the world's denim output.