Worthington taps Northlich

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Worthington Foods, Worthington, Ohio, moved its $5 million account for Morningstar Farms branded meat alternatives to Northlich Stolley LaWarre, Cincinnati, from Fahlgren, Dublin, Ohio. Worthington said it plans national advertising and to step up marketing for the line as it aims for more mainstream usage. "We're planning an aggressive brand-building program to leverage Worthington Foods' leadership position in the midst of explosive category growth," said David Schwantes, VP-marketing and specialty sales.

Copyright January 1999, Crain Communications Inc.

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