×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Worthington taps Northlich

Published on .

Worthington Foods, Worthington, Ohio, moved its $5 million account for Morningstar Farms branded meat alternatives to Northlich Stolley LaWarre, Cincinnati, from Fahlgren, Dublin, Ohio. Worthington said it plans national advertising and to step up marketing for the line as it aims for more mainstream usage. "We're planning an aggressive brand-building program to leverage Worthington Foods' leadership position in the midst of explosive category growth," said David Schwantes, VP-marketing and specialty sales.

Copyright January 1999, Crain Communications Inc.

In this article:
Most Popular