Martin Sorrell, WPP's chief executive, is
The new network will allow WPP to deal with conflicting business.
Aegis Group made a similar move last year, announcing plans for a second media network called Vizeum to handle business that conflicts with main network Carat.
U.K. analysts at Lehman Brothers are predicting Mr. Sorrell will announce that WPP has hit its 13% margin target and improved profits, signaling an end to the advertising recession. Lehman also expects WPP to show an improved organic growth rate, particularly for its core advertising and media business in the U.S., Asia and Latin America. The U.K. is showing some improvement, but continental Europe is still lagging behind.