Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

WPP Group acquires U.K. agency

Published on .

WPP Group, London, said it acquired direct marketing/sales promotion agency Marketing Perspectives, West London, as part of its strategy to expand in relationship marketing. WPP said the agency, with a staff of 70, has a client list that includes American Express Co., Carlsberg-Tetley, Eurobell, Hewlett-Packard Co., Orange and Virgin Interactive. Terms were not disclosed. Marketing Perspectives will join WPP's Branding & Identity, Healthcare and Specialist Communications division.

Copyright September 1999, Crain Communications Inc.

Most Popular
In this article: