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WPP invests in European new media shop

Published on .

WPP, the holding company for J. Walter Thompson and Ogilvy & Mather, has taken a stake in the London-based digital media company Syzygy, which specializes in the strategy, development and marketing of commercial Internet and intranet sites. The agency's clients include Duracell, Kimberly-Clark, Kodak, Kraft Jacobs-Suchard, Mars, PepsiCo, London's Royal Opera House and Excite. Syzygy was founded three years ago.

This is WPP's first European new media investment. Earlier investments have focused on U.S. companies. The stake in Syzygy brings WPP's new media investment holding to six companies, each one specializing in a different facet of digital communications. Earlier investments included Wired Ventures; Individual Inc.; BroadVision; Media Technology Ventures; and Peapod.

Copyright April 1997, Crain Communications Inc.

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