The move has huge ramifications for the world's largest advertiser, Procter & Gamble Co., as well as MediaVest. P&G is MediaVest's largest client, having parked its billion-dollar U.S. TV account there, and now that agency's top executive is defecting to a major media player for archrival Unilever.
Furthermore, Rino Scanzoni, Media-Vest's chief national TV buyer, earlier announced he's leaving by yearend. There's some speculation that Mr. Scanzoni eventually may rejoin Mr. Gotlieb at MindShare.
To stabilize MediaVest, MacManus is bringing Mike Moore, its former exec VP-director of media development, out of retirement to run MediaVest on an interim basis.
WPP Chief Executive Martin Sorrell has been trying to bring MindShare to the U.S. for a number of years, and it's been an open secret that WPP has been actively looking to fill the worldwide and U.S. posts.
Copyright September 1999, Crain Communications Inc.