Industry speculation about the relationship between the two influential media agencies has been running hot ever since WPP last year purchased Young & Rubicam, the Media Edge's legacy shop. WPP CEO Sir Martin Sorrell discounted suggestions that he would merge the two shops into a larger venture, indicating that his preference was to have two media agency brands that consult with each other. This arrangement, which is the current status quo, allows WPP to retain competing media clients.
Executives at MindShare, the Media Edge and WPP could not be reached for comment at press time.
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