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WRIGHT-THINKING:

Published on .

Frank Lloyd Wright's concepts are applied to advertising in a campaign to restore Taliesin, his home and studio in Wisconsin. For example, the color in the ad seeks to match the architect's signature color, Cherokee Red. The tagline, "Shine on," derives from the word Taliesin, which means "Shining Brow" in Welsh. The Taliesin Restoration Project, a joint effort between Taliesin Preservation Inc. and magazine publisher Hanley-Wood, is seeking to raise $25 million. Lindsay, Stone & Briggs, Madison, Wis., handled the pro bono effort.
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