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WRIGLEY GUM GOES BIG IN MANHATTAN

Published on .

Wm. Wrigley Jr. Co. announced the unveiling this month in March 1936 of the "world's largest spectacular" on Broadway from 44th to 45th streets. The 10-story-by-one-city-block-long sign cost $1 million. On the sign a slow-moving fish swam back and forth on a sea of green light while bubbles floated lazily to the top, complementing Wrigley's assurance, "Spearment steadies the nerves."

CBS this month in 1965 added color to its regular broadcasts for the coming season. In a move that slightly paled NBC's heralding of "a full-color network," CBS announced it would colorcast the "Red Skelton Hour" and the "Danny Kaye Show." A number of specials would be colorcast by the network including

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