×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Wrigley ponders rollout for Eclipse ice gum

Published on .

Wm. Wrigley Jr. Co. is evaluating whether to roll out early next year an ice gum called Eclipse, now testing in two markets via BBDO. The pellet gum is the first U.S. entry into the segment for Wrigley, whose Amurol unit is rolling out a mint gum with a different positioning.

Copyright November 1998, Crain Communications Inc.

In this article:
Most Popular