Wrigley's Cox on client needs

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In a session titled, "If Only Agencies Would..." Ron Cox, group VP, Wm. Wrigley Jr. Co., said agencies have to prove the value of their advertising to foster better relationships with clients. "If only agencies would do a better job in demonstrating to clients how the agency delivers on the price/value equation, relationships would improve rather dramatically," he said.

Copyright April 1997, Crain Communications Inc.

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