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Wrigley unveils health division

Published on .

Wm. Wrigley Jr. Co., Chicago, formed Wrigley Healthcare Division to develop products that use chewing gum for delivery of active ingredients that provide functional health benefits. The unit's first product is Surpass antacid chewing gum pellets, which will hit the market in February. DDB Corbett will handle the division's advertising. The agency is a joint venture of DDB Worldwide's Chicago office and healthcare shop Frank J. Corbett Inc.

Copyright October 2000, Crain Communications Inc.

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