Writer sues A-B over frogs

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A free-lance writer is suing Anheuser-Busch and two ad agencies in U.S. District Court in Rochester, N.Y., claiming the brewer stole his idea for the Budweiser frogs. Stephen J. Arpaia claims he submitted to the brewer copyrighted commercial ideas in 1990 involving the character "Bud frog." Ads featuring the frogs first aired in 1995. An A-B spokesman said the allegations are groundless. D'Arcy Masius Benton & Bowles and DDB Needham Worldwide were the agencies named in the suit.

Copyright January 1998, Crain Communications Inc.

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